Designer Jenny Rose Launches New Maternity Collection

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Launch of new maternity line coincides with designer's new website.

Jenny Rose is launching her newest collection of maternity wear.

It's my best work yet.

Maternity wear designer and pioneer, Jenny Rose, is proud to launch her latest collection, which happens to coincide with the launch of her brand new website.

“The launch means all the hard work can stop and I get to enjoy people wearing my designs,” Rose explains. “I love this new collection and think it’s my best work yet.”

Her latest collection focuses on clean lines and accentuating fabrics and features. Maxi dresses and party wear round out this collection as well as the addition of fold down pants and skirts

Founded in 1998, Jenny Rose’s fashion brand has been a pioneer for maternity wear in Dubai ever since it first launched and it’s still considered the premier maternity boutique more than 22 years later.

Rose, a mom of three, knows maternity wear inside and out. She explains: “I believe in embracing the pregnant figure and the ‘nine months of style.’ Every woman deserves to feel really special when she is pregnant.”

Maternity wear has come a long way in the past few decades. Once upon at time smock tops were the norm, with their over-exaggerated buttons, bows and oversized collars. Now, instead of trying to distract the eye from a mother’s naturally growing mid-section, moms of all shapes, sizes, and backgrounds are showing off their bumps proudly. From A-list celebrities to moms-about-town, maternity designers are constantly bringing new and innovative fashions to expectant mom market.

Jenny Rose’s inspiration comes from a love of accentuating and enhancing the female form during her pregnancy. By keeping lines simple and clean and including details such as ruching and wrapping, pregnant women leave Jenny Rose with a more confident swing to their step.

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Maggie
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