Jenny Rose’s New Website Hopes to Take Social Media to the Next Level

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Jenny Rose Designs new site aims to redefine the customer's online experience.

Jenny Rose's new website hopes to build a fashion community online

It's what keeps me inspired and helps me design future collections.

Maternity wear pioneer Jenny Rose is launching a new website in the Middle East which she hopes will change the way clients use social media.

“Social media is the full customer experience outside of the store environment,” she explains. “It ranges from website shopping, browsing to all interactions we have online.”

With the launch of the new site, Rose hopes to take the user’s fashion experience to a whole new level by making it a place where people can come shop, socialize and find a sense of community. She plans on utilizing web, email, social media sites, and promotional messaging, to create a truly unique user experience.

Jenny Rose Designs is building up its social media platforms on more traditional sites like Facebook, Twitter, and Tumblr, but is aiming to drive forward a new type of user experience through fashion advice and more interaction through the website.

Rose understands the importance of an online and social media presence. Customers have a chance to get directly involved with the product, drive new collections, and give feedback on older ones.

“I’m thrilled to be able to be more connected with my customers and hearing positive feedback and suggestions about my clothing,” she says. “It’s what keeps me inspired and helps me design future collections.”

As more and more people convert to online shopping, Jenny Rose wants to offer women, especially those who are expecting, an easy, convenient, and cheaper way to shop for high fashion clothing.

Founded in 1998, Jenny Rose’s fashion brand has been a pioneer for maternity
wear in Dubai ever since it first launched and it’s still considered the premier maternity boutique more than 22 years later.

Rose, a mom of three, knows maternity wear inside and out. She explains: “I believe in embracing the pregnant figure and the ‘nine months of style.’ Every woman deserves to feel really special when she is pregnant.”

Maternity wear has come a long way in the past few decades. Once upon at time smock tops were the norm, with their over-exaggerated buttons, bows and oversized collars. Now, instead of trying to distract the eye from a mother’s naturally growing mid-section, moms of all shapes, sizes, and backgrounds are showing off their bumps proudly. From A-list celebrities to moms-about-town, maternity designers are constantly bringing new and innovative fashions to expectant mom market.

Jenny Rose’s inspiration comes from a love of accentuating and enhancing the female form during her pregnancy. By keeping lines simple and clean and including details such as ruching and wrapping, pregnant women leave Jenny Rose with a more confident swing to their step.

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