InfluenceHR: Experts Unveil HCM Marketing Strategies

Share Article

Marketing Symposium Shares Insight on How to Market and Sell To the HR Buyer


Attendees will get to hear from speakers who know what they’re talking about, because it’s about 50 percent industry experts and 50 percent CEOs. These are leaders from the vendor community doing the job today.

Companies looking to learn how to more effectively reach, market to and sell to the HR buyer should check out the lineup for LAROCQUE’s inaugural HCM marketing symposium, InfluenceHR. Marketing executives from HireVue, SumTotal, Talent Technology, BambooHR and SmartRecruiters will be on site, peeling back the curtain on how they use marketing to target today’s HR buyer. Attendees will also learn how a startup can catch the eye of a growing company from Cornerstone OnDemand’s purchase of Sonar6.

InfluenceHR is a conference by marketers, for marketers. The agenda was built based on the ongoing requests of CEOs, CMOs, sales VPs and other customer-facing executives looking for access to content on how to reach, market to, and sell to the HR buyer. That means that the people who are the speakers and panelists don’t have theories on reaching the SMB market — they have actionable advice.

Here’s a sneak peek at some of the sessions that will help you more effectively target the HR buyer:

  •     HR Technology and the SMB Market — Who, What and How: Marketing and selling to today’s HR buyer often requires a special approach and strategy to make sure you're connecting with the key decision-maker, delivering a message that resonates and can effectively support potentially large numbers of small customers. A panel of HR technology leaders experienced in the SMB market will discuss key issues and challenges of marketing and selling to the SMB buyer — and will offer their expert opinions on which approaches, strategies and tactics lead to success. Panelists include HR Tech’s Steve Boese, BambooHR’s Erin Jacobs, SmartRecruiters’ Jerome Ternynck, SumTotal’s Steve Parker and Talent Technology’s James Thomas.
  •     Successful Partnership Strategies — Essential Elements in Building Strategic Relationships: Strategic partnerships are essential to the long-term success of any software or services company. The key is taking the time to conduct due diligence to find the BEST partner for you and structuring the relationship the RIGHT way. Join HireVue’s Josh Schwede as he walks through a few different partnership options, and engage in a discussion on what goes into a successful partnership strategy. Josh will also explore ways that your HR clients rely on strategic partnerships to help address their entire suite of HCM needs.
  •     From Sonar6 to Cornerstone OnDemand — A Story About Doing Marketing Differently: In this presentation, Mike Carden, founder of Sonar6, will tell the story of how, through careful marketing and tireless fan-building, Sonar6 went from a startup in New Zealand to the coolest vendor in HR technology.

“We’ve brought together a great group of power players,” said LAROCQUE President George LaRocque. “Attendees will get to hear from speakers who know what they’re talking about, because it’s about 50 percent industry experts and 50 percent CEOs. These are leaders from the vendor community doing the job today.”

Here’s what attendees need to know:
InfluenceHR Conference
May 13, 2013
San Francisco

Location and Hotel:
San Francisco Financial District
750 Kearny St.
San Francisco, CA 94108

LAROCQUE is the leading strategy and go-to-market consulting firm for HR-related technology and the human capital management (HCM) marketplace. Services are offered in a unique Service-on-Demand approach, as well as by project or retainer. LAROCQUE publishes the #hrwins list of HR Companies To Watch annually, celebrating the innovation taking place in the HCM and HR tech markets by vendors of all sizes.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

George LaRocque
Email >
Follow us on
Visit website