Carrie Surprenant, Karla Blalock Named to SLMA’s 20 Women to Watch; PointClear Execs Recognized as Outstanding Sales Lead Management Leaders

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Karla Blalock, PointClear chief operating officer, and Carrie Surprenant, PointClear senior vice president of marketing & technology strategy, were among 20 outstanding executives named to the Sales Lead Management Association’s (SLMA) 20 Women to Watch, an annual program recognizing exceptional leadership. Atlanta-based prospect development firm PointClear announced the achievements this week, noting that Surprenant and Blalock were among scores of outstanding women nominated to this innovative program by SLMA members—an organization with membership of 4,300+ sales and marketing professionals worldwide.

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These women are creating wealth for their employers and the companies they lead, and we are pleased to spotlight their accomplishments,” said Jim Obermayer, SLMA executive director.

Karla Blalock, PointClear chief operating officer, and Carrie Surprenant, PointClear senior vice president of marketing & technology strategy, were among 20 outstanding executives named to the Sales Lead Management Association’s (SLMA) 20 Women to Watch, an annual program recognizing exceptional leadership. Atlanta-based prospect development firm PointClear announced the achievements this week, noting that Surprenant and Blalock were among scores of outstanding women nominated to this innovative program by SLMA members—an organization with membership of 4,300+ sales and marketing professionals worldwide.

“I am gratified to be included on this list of exceptional women in our industry,” said Surprenant, a 15-year veteran of sales lead management and a first-time winner. “I appreciate this opportunity to be recognized—and to be in the company of such stand-outs in our field.”

Blalock concurs: “It is an honor to be part of this program,” said the three-time winner. “Sales lead management is a competitive business with many leaders. I consider myself fortunate to be associated with the SLMA 20 Women to Watch,” Blalock said.

“These women are creating wealth for their employers and the companies they lead, and we are pleased to spotlight their accomplishments,” said Jim Obermayer, SLMA executive director.

Susan Campanale, SLMA’s vice president, said, “We take great pleasure in recognizing the leadership of those named to the SLMA 20 Women to Watch.”

The winners were chosen by a panel of judges based on their contributions to marketing, sales and sales lead management through a formal nomination process. The 20 Women to Watch in Sales Lead Management and their photos appear on the SLMA site. The program is not based on popularity.

PointClear’s Surprenant has been recognized for her ability to apply technology in creating a more efficient sales process, a more empowered sales team, and accountability across marketing, sales and the c-suite. As senior vice president of marketing and technology strategy at PointClear, she’s embraced sales lead management innovations ahead of the curve, including SEO, marketing automation, drip marketing and social media. Since joining the company in 2001, she’s become known for applying best practices for the benefit of co-workers, clients and the organizations she serves. Surprenant has also been instrumental in the publication of valuable thought leadership, including the sales lead management blog ViewPoint; video interview series PowerViews; and the book The Truth About Leads authored by CEO Dan McDade.

PointClear’s Blalock, who was promoted to PointClear COO in October, 2011, is known for helping B2B clients in technology, healthcare and business services industries improve margins and grow sales. She’s responsible for all client operations at the prospect development firm—from program planning and management to delivery, from measurement against business objectives to reporting. Blalock joined PointClear in 2004. Over the past 25 years she has also held marketing, sales management and operational positions within the service, manufacturing and distribution industries. Blalock was one of the 50 Most Influential People in Sales Lead Management, a peer recognition program for leadership in sales lead management, in 2010, 2011 and 2012, in addition to being one of SLMA’s Women to Watch in 2011, 2012 and 2013.

About the Sales Lead Management Association
The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 4,301 members of the worldwide sales lead management community. In 2012, SLMA’s site received more than 149,410 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog. SLMA featured programs include more than 300 articles and white papers; the 50 Most Influential People in Sales Lead Management; the SLMA 20 Women to Watch; and Sales Lead Management Week, held each year in October. For additional information, visit SLMA.

About PointClear
PointClear is an Atlanta-based B2B prospect development company providing the strategy, analytics and execution services needed drive revenue. Client companies are assured 100% of leads delivered are sales-qualified … and up to 5 times more deals are closed. Founded in 1997, PointClear instills the cross-functional collaboration and operational excellence c-level execs need to increase sales and marketing effectiveness, decrease costs—and achieve optimum results. PointClear’s president Dan McDade has authored a book, The Truth About Leads, available on Amazon and other online sources. For more information visit PointClear’s blog ViewPoint | The Truth About Lead Generation.

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Elizabeth Fairleigh
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