New Player In The Explainer Video Market Is Redefining Price And Quality Benchmarks For The Animated Explainer Video And Whiteboard Animation Industry.

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Relative new comer Fire Starter Videos, led by CEO Adam Hudson, is challenging the competition in the explainer video and whiteboard animation market. The Hollywood based animation company has produced more than 200 explainer videos and whiteboard animation videos in the last 12 months for clients including UNICEF, MasterCard, and McKinsey, all at a price point roughly half of what their North American competitors are charging.

Fire Starter Videos CEO, Adam Hudson.

Starting in April 2012 with just 1 employee, Fire Starter Videos now employ close to 35 people with revenue growth of more than 20% per month.

Relative new comer Fire Starter Videos, led by CEO Adam Hudson, is challenging the competition in the explainer video and whiteboard animation market. The Hollywood based animation company has produced more than 200 explainer videos and whiteboard animation videos in the last 12 months for clients including UNICEF, MasterCard, and McKinsey, all at a price point roughly half of what their North American competitors are charging. With their attention to quality and low pricing, Fire Starter Videos is redefining the landscape for custom explainer videos.

The key to Fire Starter’s rapid growth, high quality, and competitive pricing is their unique project management process that sees the client working directly with one project manager who is solely responsible for handling their needs and liaising with the 6 creative professional involved in making each animated video. This single point of contact with one project manager who does nothing but manage the project, enables Fire Starter Videos to handle much higher volumes of work than many of their smaller rivals who are often handling many facets of running their businesses including sales, marketing and animation.

This high volume, high quality and low cost model seems to be working. Starting in April 2012 with just 1 employee, Fire Starter Videos now employ close to 35 people with revenue growth of more than 20% per month.

Fire Starter Video’s talented pool of writers, voiceover artists, and animators include seasoned industry professionals that have worked for many Fortune 500 companies including; Disney, Apple, Facebook, Google, Levis, Sprint, Pay Pal, ESPN, Microsoft, Amazon, American Express, Verizon, Johnson & Johnson, Accenture, Purina and many more.

Within the explainer video market there are three tiers of service providers listed below from the least expensive to most:

1) There are the do-it-yourself companies that provide access to cloud based SAAS products. These solutions provide companies with a cheap template driven video but lack any creative or professional input in critical areas such as script writing, voiceover and custom art.

2) Then there are the plethora of very low cost offshore companies that create custom animation and voiceovers, but often struggle with the subtleties of Western marketing and the clientele they are trying to reach.

3) Next, there are the custom explainer video providers in the U.S. that do everything from script writing to animation to finalizing the finished product. These service providers usually run between $5,000 and $25,000 for a 90 second video.

Fire Starter Videos provides custom explainer videos inclusive of all aspects of production for just $3,295.00 USD, around half the price of the lowest cost providers in the US. As a result, companies of all sizes are flocking to the fast growing Hollywood based company, many of them ordering two or three videos at once.

Next time you are looking for an animated explainer video company, check out http://www.firestartervideos.com.

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Adam Hudson
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