The mechanics of your business must be so compelling to actually deliver a unique offer in a way that none of the competition can. - Alexi Neocleous
(PRWEB) April 09, 2013
Marketing expert, Alexi Neocleous, reveals the secret to getting between 10 to 50 times more money out of customers at the Instant Sales Roundtable. Nine other business owners joined the workshop to analyse and dissect marketing strategies from participating entrepreneurs and marketing professionals.
Neocleous revealed that the trick pushes customers to purchase something other than what they initially intended to buy. The trick, also called “switching channels,” requires identifying customers who tend to mull over information and take things slowly. After identifying these customers, business owners have the opportunity to work on customer service to ease them into feeling comfortable with a business and perceiving the latter as a trusted service provider. This phenomenon is one strategy to increase sales.
During the 3-day intensive, Neocleous along with business owners, who are marketing experts themselves, analyzed participants’ Unique Selling Propositions (USPs), lead generation funnels, and ad copy.
The intensive workshop also aims to teach participants how to gain more leads and customers by using USPs in marketing campaigns and avoiding critical ones that could put any business in danger.
Backed by years of marketing success, Neocleous cited that a USP relying on low price, for instance, could lead to disaster. He advised that business owners must ensure the uniqueness of their business that no other competition can top. More often than not, by carelessly using a USP that others can imitate, most businesses can no longer set their business apart from others.
“The mechanics of your business must be so compelling to actually deliver a unique offer in a way that none of the competition can,” Neocleous expressed.
According to Neocleous, having unique mechanics built in a business or offer delivers a strong USP. Otherwise, someone else can swipe the idea, get into the business as a competitor, and steal market share.
The intensive offers actual on-the-spot rewrites by Neocleous himself, demonstrating how to re-craft messages in addition to dissecting and analysing lead generation efforts, conversion funnels, and backend funnels. The workshop, as a result, will create an entire re-engineered marketing funnel for the participants.
For more information on “Expert Roundtable Spills Secret to Increased Customer Spending” or Alexi Neocleous, visit http://www.moreleadsandcustomers.com/