Besttoolbars Finds That Online Ad Networks Can Increase Their Audience Coverage With Browser Add-Ons

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Besttoolbars has discovered the potential for online ad networks to increase their audience coverage and develop stronger revenue opportunities via browser add-on development.

In-text Ad Injection browser plugin

In-text Ad Injection browser plugin

Browser add-ons allow a smooth integration with the end user’s browsing experience and can be developed to deliver network ads when it is convenient for the user to see them.

Besttoolbars, a company well known for its cash back browser plug-in development, has announced a new solution developed specifically for online advertising companies. It has discovered the potential for online ad networks to increase their audience coverage and develop stronger revenue opportunities via browser add-on development.

Valery Kuznetsov, Key Projects Manager at Besttoolbars said, “Besttoolbars research revealed that by developing a browser plug in, online ad networks could deliver their ads to end users efficiently and effectively. The plug in provides an extra channel through which adverts can be delivered to the end user, helping to increase the total audience share.”

Browser add-ons allow a smooth integration with the end user’s browsing experience and can be developed to deliver network ads when it is convenient for the user to see them. Targeting functionality can be built in, helping to increase click through rates on adverts. What’s more, the creation of a browser add-on was also found to provide valuable user behavior study opportunities as the add-on allows the ad network to monitor each user’s browsing behavior and patterns. This can be filtered through for more accurate and strategic advert targeting, again helping to promote higher click through rates.

Since browser add-ons are not tied to any particular site and can display ads at any moment, users can see ads even when they’re not browsing a site that is within the plug-in developer’s display network. This extends the reach of the ads and ensures that they perform as well as possible.

Browser add-on development is easy with Besttoolbars Browser Add-On Framework. The Framework creates add-ons for all major browsers using just one set of code, all written in standard languages such as HTML JavaScript and CSS. By writing one piece of code that works across each of the five main browsers (Safari, Chrome, Explorer, Opera and Firefox) development time is dramatically reduced, helping to keep costs low. When changes are needed, it is made once and applied to all browsers simultaneously.

Browser add-ons developed using the Besttoolbars Browser Add-On Framework are feature rich, and can include such functionality as cross-browser API, cross-domain requests, content scripts, background scripts, auto-update, browser buttons, badges and pop-ups.

To find out more about Besttoolbars and its browser add-on development solutions for online ad networks please visit http://www.besttoolbars.net

About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:

Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox

Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera

Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.

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Jeff Camara
Besttoolbars
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