(PRWEB UK) 4 April 2013
Never underestimate the stakes
Always play fair,
Master the rules and leave nothing to chance,
Because life is a game and the winner takes all.
The Game is the latest eau de toilette by DAVIDOFF. This refined new fragrance was designed for those who are not afraid to stand out and assert themselves. It states that existence is a game that should be played to win. Confidence breeds success and inspires respect and admiration. For in the end, only the bold will win the game and conquer the queen of his heart.
DAVIDOFF The Game’s player is a man of the world. Charismatic, he is fully aware that every gesture counts. Totally in control, he knows when to go all in. He plays no limit and is the master of the game from the first eye contact to the final showdown. A winner by essence, he is not afraid to stand out. This gives him a natural distinction, an aura of elegance that can command a man’s respect and ravish a woman’s heart. Skilled in the art of seduction, he can outplay the smartest opponent.
DAVIDOFF The Game was designed by master perfumer Bernard Ellena and the DAVIDOFF creative team. It belongs to the aromatic woody family. A unique accord of Gin Fizz based on juniper berries generates a dazzling touch of style. The striking top note is closely followed by a rich heart note of iris artfully faceted with precious woods. This exclusive element gives the scent a very distinctive elegance. Refined blackwood forms the powerful base note. It creates a unique and sensual resonance that grounds this masculine perfume. The resulting fragrance is an amazing contrast of vibrancy and refined sensuality.
The flacon is an exclusive creation. It is a bold declaration of intent, the embodiment of success. This amazing artefact is made of heavy transparent black glass that reveals its precious content. It is enhanced with satin-finish silver patterns. The cap is made of matching quasi-opaque material and underlines the high quality. DAVIDOFF The Game logo appears both on top of the cap and around the bottom part of the bottle.
Embossed with silver patterns, the eye catching packaging perfectly complements this amazing flacon. Its sober elegance is a perfect counterpart to the extremely creative flacon.
Bernard Ellena was born in the south of France, in Grasse, the birthplace of modern perfumery. He followed his family’s tradition by studying perfumery at the Roure Bertrand Dupont School in Grasse. Four years later he left for Paris to work for Roure. After two years, Bernard joined IFF in Paris. He went on to work in Argentina, New York and Hong Kong. He returned to Paris where he began working for Dragoco. He is currently working as one of Symrise’s perfumers in Paris.
To support the launch of this new DAVIDOFF fragrance, a TV commercial will be available in 15”, 20” and 30” formats. Shot in a glamorous setting, it is a masterful lesson in the art of seduction that perfectly reflects DAVIDOFF The Game’s mystique. The matching print ad is an atmospheric and elegant illustration of this fascinating universe.
Eau de Toilette 40ml: £28.50
Eau de Toilette 60ml: £38.99
Eau de Toilette 100ml: £47.50
Notes to editors:-
Established in 1995, The Fragrance Shop are a privately owned, family run retailer of perfumes, aftershaves and beauty products with high street locations throughout the UK and online at thefragranceshop.co.uk.
All fragrances are sourced direct from the fragrance houses ensuring customers receive the very best of product at great value. A wide range of fragrances are stocked including top fashion brands and celebrity scents.