SEO Consult Reacts to Matt Cutts’ Comments About Link Selling and Buying Sites’ Penalisations

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Specialist search marketing agency SEO Consult has reacted to Google’s head of web spam outlining his employer’s policy on the penalisation of websites that sell and buy links.

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This news will be welcomed by any of our clients whose sites may have links to them from these particular link buying sites

Specialist search marketing agency SEO Consult has reacted to Google’s head of web spam outlining his employer’s policy on the penalisation of websites that sell and buy links.

In a video as part of his weekly video blog collection, Matt Cutts answered a question from a webmaster who wanted to know how his site would be affected if it had a link pointing to it from a site that had been found to be selling links. As Google no longer trusts these types of sites and issues severe ranking penalties, the webmaster addressing the question to Cutts was worried whether genuine, organic sites that have links from these black hat SEO sites will suffer similar punishments.

However, Cutts responded by explaining that any link from a link buying site will no longer have any value as is it is coming from a site that Google does not hold in any authority. Any website that has a link pointing to it from one of these sites won’t be penalised, but any links like these that it has will no longer have any impact on ranking performance.

As a Google AdWords certified company, SEO Consult monitors industry developments like this very closely. This news will also reassure the agency over any of its clients’ websites that may have links to them from these link buying sites.

“The issue of penalties due to bought and sold links is one that has been discussed a lot in industry circles in recent times,” said Liane Grimshaw, Managing Director of SEO Consult. “This news will be welcomed by any of our clients whose sites may have links to them from these particular link buying sites.”

For more information about all the services that SEO Consult offers, visit http://www.seoconsult.com, or call 0845 205 0292.

About SEO Consult:

Established in 2003, SEO Consult is the specialist search engine marketing division of digital agency Click Consult. Located in the North West of England, Click Consult employs a team of highly skilled professionals with decades of combined experience in the online marketing industry. Click Consult offers services such as web design and development, PPC advertising and social media marketing.

Contact SEO Consult®:

Claire Davies
Click Consult®,
Unit B1, Willow House,
Oaklands Office Park,
Hooton Road, Hooton,
Cheshire,
CH66 7NZ
Tel: 0845 205 0292
Email: pr(at)clickconsult(dot)com

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