South African Airways enhances on-board experience

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New cuisine, champagne and redesigned in-flight magazine designed to elevate on-Board experience.

South African Airways Airbus A340 Aircraft

SAA is a premium brand proud to associate with other quality and established premium brands to offer customers a world-class service when travelling.

South African Airways (SAA) has announced three product enhancements that are set to delight customers flying on the award-winning South African national flag carrier.

SAA is a premium brand proud to associate with other quality and established premium brands to offer customers a world-class service when travelling.

From 1 April 2013, SAA customers will be able to flip through the pages of a newly designed onboard magazine, Sawubona, and enjoy sipping on one of the world’s finest champagnes, Taittinger, as well as select cuisine from a menu designed by Chef Benny Masekwameng, Executive Chef of Tsogo Sun.

SAA appointed Ndalo Media as the publisher of its onboard magazine, Sawubona, and tasked the publisher to produce a bold publication that will unearth positive South African stories and share them with the world. SAA is confident that the fresh, warm design and editorial approach sets Sawubona apart from other inflight magazine.

Through the introduction of one of the world’s finest champagnes, Taittinger, it is evident that SAA only offers the best of the best to customers travelling business class on international and long-haul regional flights. The excellent champagne from Reims, France, will also be enjoyed by customers visiting SAA’s Premium and Cycad lounges.

SAA also has the pleasure of collaborating with Tsogo Sun’s Executive Chef, Benny Masekwameng to create a delectable new menu set to delight travellers’ taste buds. SAA is proud to showcase and expose quintessentially South African cuisine by partnering with established hotel group Tsogo Sun in this regard.

All these partnerships are aligned with SAA’s mandate to bring the world to Africa and to take Africa to the world.

About SAA
South African Airways (SAA) is the leading carrier in Africa, serving 26 destinations across the continent, as well as major destinations within South Africa and internationally from its Johannesburg hub. It is a member of the largest international airline network, Star Alliance. SAA’s core business is the provision of passenger airline and cargo transport services together with related services, which are provided through SAA and its four wholly owned subsidiaries: SAA Technical; Mango its low cost carrier; Air Chefs, the catering entity of SAA and South African Travel Centre (SATC). SAA is the winner of the 'Best Airline in Africa’ Award in the regional category for ten consecutive years and the winner of ‘Service Excellence Africa’ for three consecutive years. Mango and SAA hold the number one and number two successive spots as South Africa’s most on time airlines.

**ENDS**

For more information contact:
SAA Group Corporate Affairs

Dileseng Koetle
Head: Group Communication
Tel: +27 11 978 2298
Mobile: +27 83 400 0041
Email:DilesengKoetle(at)flysaa(dot)com

Kabelo Ledwaba
Communication Manager (External)
Tel: +27 11 978 2760
Mobile: +27 83 414 4720
Email: KabeloLedwaba(at)flysaa(dot)com

Digital
Website: http://www.flysaa.com
Twitter: @flysaa

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Dileseng Koetle

Kabelo Ledwaba
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