Facebook is always changing and attempting to make engagement and interaction easier. The impact of this on brands and businesses depends on how well they adapt to the new features
(PRWEB UK) 4 April 2013
According to CNN, Facebook is set to implement more changes in the upcoming weeks which will make walls and home feeds more visually based. Furthermore, changes will also aim to make the social media platform more mobile friendly for smartphones and tablets and implement filter options to control content the user views when logging on. In response to this SEO Positive has issued a tip-sheet to advise businesses on Facebook how best to react to the changes in order to continue to receive optimum results and interactions.
- Reduce the clutter and bring old images back to life
Facebook has announced plans to reduce clutter and make news feeds more visual and image based. This means that images must be relevant and interesting in order for a brand to keep its followers interested. Brands must also think hard about the regularity and effectiveness of posting pictures and re evaluate strategies to get the most from posting images. Furthermore image captions should be short to avoid the text getting cut off and images a correct size to appear correctly on the social media site.
- Mobile and tablet inspired designs
Photos and general design of Facebook will become more tablet and smartphone friendly. This means that images will be larger and higher resolution making it important that images posted by brands are good quality and large to avoid appearing pixelated and poor.
- Filter feeds
More options will be available for users to decide exactly what appears in their feeds. This includes friends, brands, photos, following and recent activity. For brands this may reduce reach figures as users select what they want to see as oppose to it naturally occurring. In light of this brands and businesses need to target fans that want to see content from them and use content that users want to share.
Facebook is always changing and attempting to make engagement and interaction easier. The impact of this on brands and businesses depends on how well they adapt to the new features and embrace the new opportunities that will occur.
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