Los Angeles, CA (PRWEB) April 04, 2013
Nami Media (“Nami”), a provider of the leading pay-per-click (PPC) performance ad solutions for ad networks, today announced the launch of Nami Exchange, a unique product designed to improve ad networks’ ability to better service direct advertisers by utilizing channel specific sources of traffic.
"Our platform partners consistently ask us for two things," said Alex Cory, Chief Executive Officer of Nami. "They want help finding more high quality traffic from highly targeted sources, and they want more unique advertisers outside of traditional feed syndication pathways. Nami Exchange allows our partners to build their own direct advertiser relationships and have easy and direct access to publishers in the most valuable PPC traffic channels, including Toolbar, In-Text, Email, and Domain."
Nami Exchange aggregates quality inventory with a bidded marketplace for advertisers to purchase by channel. As a result, ad networks can build and manage PPC businesses and instantly access traffic at scale; publishers can access and manage direct and third party advertisers to increase monetization; and feed providers and direct advertisers can access Nami’s large network of platform partners.
Nami's current platform products, adConnect and adManager, handle billions of ad queries and tens of millions of clicks per day yielding ad sales greater than 65 million annually. Nami will leverage this existing infrastructure to power its growing exchange services. Nami’s end-to-end system allows networks to launch direct advertisers through adManager and connect them to specific traffic sources built through adConnect. Optimization can be managed down to the campaign and subID level across the integrated platforms.
“The Nami Exchange complements our existing PPC publisher relationships, ” said Jamie Elden, LIN Digital’s Senior Vice President Sales, “and helps provide LIN Digital with instant access to additional premium traffic that our advertisers demand, which broadens our reach and allows us to devote more of our focus to campaign optimization and delivering results for our ad partners.”
Nami Exchange is a major development in the launch of a full exchange platform that will enable advertisers to automate bidding on targeted channels of PPC traffic. Publishers will also be able to access direct advertiser demand generated by Nami's white label platform partners and third party feed providers.
Nami Media will be exhibiting at AdTech in San Francisco on April 9th and 10th at Booth 2339. If you are interested in learning more about participating in the Nami Exchange as a publisher, a demand side partner or leveraging Nami’s platform services, contact Brian Chisholm at bchisholm(at)namimedia(dot)com.