Carib Sales, Inc. Hosts Their Annual Trade Show

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Wholesaler of Ethnic Hair and Skin Products Significantly Reduces Turnaround Time by Transitioning to Electronic Orders

Kevin Tolson of Unilever at Carib Sales' 2013 Trade Show

The implementation of electronic order taking was an excellent idea; not only to streamline the ordering process, but to also advise customers and manufacturers up front of order quantities and values. No more waiting to identify show sales!

Starting in February, Carib Sales began emptying and cleaning their warehouse in preparation for their annual trade show on the 27th. A three-day event, Carib Sales invited vendors and merchandisers to the warehouse to get acquainted with their sales representatives and to introduce them to the new and exciting ethnic health and beauty products they provide. They also featured their new system for taking and executing orders.

Representatives from Unilever, J. Strickland, Soft Sheen-Carson, Universal Products, Bic Corporation, Johnson & Johnson, L’Oreal Techniques as well as Concept II, E.T. Browne (Palmer’s Products), and many others held booths at the Carib Sales Event on February 27, featuring new product lines to sample.

Larry O’Malley from J. Strickland, the makers of Blue Magic, Nadinola, Five Star, and Doo Gro said, “The Carib show is one we look forward to all year long. It has tremendous opportunities for all of our brands, especially the Blue Magic Brand and now with the addition of Doo Gro we look forward to even greater shows in the future.”

Originally, when customers wanted to place an order at the trade show, they would have to flip through a book that resembled a price list with no images, write down their order, and turn in the book when leaving. The post-processing of orders from the event took at least two weeks for Carib Sales to manage, with orders and POs finalized afterward.

However, at their 2013 trade show, Carib Sales introduced a new system of taking and fulfilling orders. A multiplatform website featuring shopping cart technology, all of the information for the almost 6,000 in-stock items was available to customers along with images and special deals that were valid the day of the show.

The turnaround time for processing orders was significantly reduced, taking only three days, which made it possible to finalize orders the very next day for individual customers. The turnaround for POs improved to less than a week, making it possible for vendors to start receiving their orders faster than ever before.

Alex Ceratto, the Marketing Director at Carib Sales said, “The ease of use of the new electronic ordering system introduced at this year’s trade show, the friendly interface and ability to find any item quickly, and the addition of product pictures right on the screen made this system the best way to place and process orders. It also significantly reduces our turnaround time on processing and fulfilling orders. I believe that in time this will be the adopted standard in the industry.”

Tara Coleman, the IBC Channel Manager for Unilever said, “This year’s Carib show was great! The implementation of electronic order taking was an excellent idea; not only to streamline the ordering process, but to also advise customers and manufacturers up front of order quantities and values. No more waiting to identify show sales!” She also asked Carib Sales to “keep up the good work!”

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Carib Sales, Inc. is a service oriented wholesaler of ethnic hair and skin products, as well as general market items for personal care and household needs. For more information about their trade show events, email Cindy Milian to cindym(at)caribsalesllc(dot)com; for products or sales information contact Patrick Clark at patrick(at)caribsalesllc(dot)com. For any marketing related inquiries contact Alex Cerrato by calling (305) 953-6313 or emailing alex(at)caribsalesllc(dot)com.

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Alejo (Alex) Cerrato, Marketing Director
Carib Sales, Inc
(305) 688-5731
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