New Self-Funding Models Allow Non-Profits to Publish Books as Fundraisers

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Vivalogue Publishing has developed three different self-funding models which allow non-profit organizations to raise money and spread their message through books

Organizations interested in innovative fundraising projects can now raise money by producing books with no financial risk. Vivalogue Publishing, an innovative publisher with operations in Canada and the UK, has developed three different models of interest to non-profit organizations with limited financial resources.

The Subscription Model is designed for groups with a relatively large number of supporters and a strong theme. The Royal Westminster Regiment used this model to produce an award-winning pictorial history for its sesquicentennial. Vivalogue’s program allowed the Regiment to grow their initial $1,500 deposit into a project budget of approximately $50,000.

Plan Canada partnered with Vivalogue to create a Mother’s Day book using the Community Model. New and existing supporters used Vivalogue’s website to upload content which was published in an anthology celebrating mothers. Contributors purchased their page in advance and received a copy of the completed book to give to their mothers. Net proceeds were donated to Plan Canada’s maternal health initiative in Tanzania.

Monarch Place, a women’s shelter in New Westminster BC, used Vivalogue’s Sponsorship model to raise over $15,000. Organizers secured a combination of grants and corporate funding sufficient to cover production costs. A group of writers volunteer to provide the book’s content so that all proceeds directly supported the charity.

“Books give many organizations an opportunity to raise awareness about their cause while celebrating their achievements,” said Vivalogue director Lynn Duncan. “Our self-funding models allow them to undertake these projects confident that they cannot lose money."

About Vivalogue Publishing:
Established in 2010, Vivalogue is a specialty publisher which helps individuals and organizations create professional-quality books and realize the benefits of self-publishing without the administrative burden. Vivalogue offers research, writing, editing, design, printing and marketing services in Canada and the United Kingdom. For more information, visit

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