Browser add-ons can be tightly integrated with the user’s browsing experience. This allows the ad company to display ads tailored to the interests and needs of a specific user, providing better targeting and higher click through rates.
Alexandria, VA (PRWEB) April 05, 2013
Also known as plug-ins and extensions, browser add-ons expand the user’s preferred browser functionalities and capabilities. While they enhance the user’s experience by increasing convenience and browser performance, they can also be used by online advertising companies to strategically display more relevant adverts to each user. This better targeting ability helps to improve click through rates and ultimately, can drive more revenue.
Valery Kuznetsov, Key Projects Manager at Besttoolbars said, “Browser add-ons are nothing new but the way they are used and can be deployed is constantly changing. We have discovered that they can be used to far greater effect than many online advertising companies realize and there is untapped potential to use browser add-ons to improve ad targeting capabilities. In our studies we found very few online ad companies really maximizing this angle during their browser add-on development process. When utilized to their proper extent, browser add-ons can be tightly integrated with the user’s browsing experience. This allows the ad company to display ads tailored to the interests and needs of a specific user, providing better targeting and higher click through rates.”
Using browser add-ons, ad companies can track the website browsing history of users, observe their search queries and track which ads users clicked on.
Besttoolbars specializes in the development of advertisement browser add-ons. Using its cross-browser add-ons framework, it can build high performing cross browser add-ons for all major browsers (Chrome, Firefox, Explorer, Opera and Safari). The Browser Add-On Framework facilitates efficient cross-browser add-on development, with one piece of code written in standard technologies compatible with all browsers.
To find out more about Besttoolbars and its browser add-on development solutions for online ad networks please visit http://www.besttoolbars.net
About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:
Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera
AppsGeyser: The fastest growing DIY platform for building mobile apps
DeskAlerts: One-way instant desktop alert notification system
Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.