Missguided’s new designer spills the beans on working for the award-winning fashion e-tailer

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Missguided’s new designer spills the beans on working for the award-winning fashion e-tailer

Designer Natasha Varma’s fashion dreams have finally come true, as not only have her creations been worn by pop goddess Nicole Scherzinger, but she has just been appointed head designer at Missguided.

In an exclusive in-depth interview, the award-winning fashion store found out just what it’s like to be a designer working for one of the UK’s most successful online clothing retailers, as well as having designs featured on TV.

The majority of Natasha’s inspiration comes from China, where she discovers the coolest prints, styles and fabrics. Her most recent and most innovative ideas were transformed into the brand new Missguided Spring/Summer 13 collection, which is sure to set the brand apart from its competitors thanks to the high quality, trend-savvy designs.

Natasha’s role at Missguided is one many girls would die for, but when did she realise this was her ultimate passion - and how did she put her dream into practice?

She said: “I started right at the bottom of the industry and worked my way up, but I wouldn’t have wanted it any other way!”

Natasha also stressed the importance of team work within her position, saying: “Positivity, creativity and successful people provide stimulation that push me in the right direction and enable me to design a new fashion piece every single day.”

When asked what she thought the key trends for spring and summer are going to be, Natasha revealed her top picks: “Overloaded prints will undoubtedly put people at the forefront of fashion this season, not forgetting neon and bright colours that are also essential to brighten up that tired winter wardrobe. Opposites attract this season, with high contrast monochromatic tones prominent on the catwalk; dig out those LBDs, striped tops, white blouses and black leather jackets."

“This season also sees the ombre trend take storm, whether its hair, nails, lips or clothes. This look is sure to make people look stylish in spring. Leatherette is also dominant, whether it is some edgy hot pants, or some hot to trot leather pants.”

Missguided also wanted to know what the statement item was for this season and Natasha said: “It’s hard to pinpoint in an array of fierce items, but if I had to offer a statement piece for the Spring/Summer season the Elian high waisted ripped jeans are the item. Not only are they edgy but they also show off that spring/summer glow (even if it’s fake).”

Check out the key pieces for SS13 at Missguided and get free UK next day delivery on all orders over £40.

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Judy Davis
Missguided
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