New York, NY (PRWEB) April 05, 2013
AT&T* U-verse®, the fastest growing television service provider in the country, and Music Choice, the multi-platform video and music network, are teaming up to launch a grassroots college marketing tour.
Let Your Colors Fly is a national tour giving students at select colleges the ultimate way to unwind during exam week and kick off summer break with a memorable experience. Students will treat themselves to an explosion of color, a dance party, and a chance to let loose with their friends during the most stressful time of the year – final exams!
Music Choice will provide the ultimate soundtrack for each campus on the tour, complete with a live artist or DJ while showcasing music and videos from its MCU (Music Choice University) channel and SWRV TV network. AT&T will be providing awesome freebies like t-shirts and color packets for the celebration.
The Let Your Colors Fly tour will make stops at colleges all over the nation:
- April 5th Yale, New Haven, CT
- April 7th Ohio State, Columbus, OH
- April 9th Michigan, Ann Arbor, MI
- April 11th Indiana, Bloomington, IN
- April 13th Lindenwood University, St. Charles, MO
- April 15th University of Wisconsin, Madison, WI
- April 26th University of Arkansas, Fayetteville, AR
- April 29th University of Houston and Texas Southern, Houston, TX
- May 8th San Jose State University, San Jose, CA
- May 10th Fresno State, Fresno, CA
- May 12th University of California, San Diego, La Jolla, CA
Let Your Colors Fly is presented by AT&T U-verse, which brings digital TV, high-speed Internet, and digital home phone service together as a fully integrated experience. AT&T offers the latest in IP technology to keep students connected to their family and friends, as well as give them the integrated entertainment features they demand.
Where AT&T U-verse services are available, students can enjoy numerous U-verse features, including the ability to manage their DVR recordings, and, for qualifying TV customers, watch hit TV shows on their tablet or select smartphones with the U-verse app; the freedom to manage and playback recorded programs from a single DVR on any U-verse connected TV in the house with Total Home DVR; the ability to choose and watch up to four of their favorite channels at one time with the AT&T U-verse My Multiview app; an extensive High Definition (HD) channel lineup; numerous innovative, interactive TV applications; and more.
For additional information on AT&T U-verse — or to find out if it’s available in your area — visit http://www.att.com/u-verse.
For more information on the tour, log on to att.com/flyingcolors. The tour is being produced by East Aurora, NY based advertising firm Cenergy Communications.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Claim based on comparison of major TV providers’ percentage growth in subscriber counts and national market share data over the last 13 quarters combined.
About AT&T U-verse
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.
Geographic and service restrictions apply to AT&T U-verse services. Call or go to http://www.att.com/u-verse to see if you qualify. Access to select content requires compatible device, qualifying U-verse TV plan and Wi-Fi connection and/or cellular data connection. Data charges may apply. Total Home DVR functionality is available on up to 8 TVs, and requires a receiver for each additional TV at $7/mo. Access to HD service requires $10/mo.
About Music Choice:
Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. MC programs dozens of uninterrupted music channels; produces MC Originals that feature today’s hottest established and emerging artists; and offers thousands of music videos. MC is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. http://www.MusicChoice.com | Twitter: @MusicChoice | Facebook: http://www.facebook.com/MusicChoice