"Our media and brand partners can now better analyze the curated conversation around a topic, TV show, celebrity, product, etc., in real time, and use the data to draw business inferences."
Rahul Aggarwal, CEO and Co-Founder of Arktan
Redwood City, CA (PRWEB) April 08, 2013
Arktan, a leading provider of innovative real-time social curation and conversation products for brands across many industries announced today new data reporting and analytics features that will extend the capabilities of Arktan SocialStreams.
The new analytics capabilities enable Arktan customers to better measure the social web conversation during TV shows, live events, breaking news, and product launches, by allowing tracking of historical and real-time distribution of curated social conversation on a particular stream across multiple platforms.
The real-time social conversation is visualized in a line graph that supports Twitter, Facebook, GetGlue, Instagram, and all other leading social platforms, as well as social conversation on customers’ own sites and mobile apps.
The historical cumulative social conversation for each platform is visualized in pie charts that show the distribution of different types of conversation and comments made across the social web, e.g., tweets, Twitter at replies, Facebook posts, and Facebook comments.
The new analytics capabilities extend Arktan’s existing reporting and analytics toolkit that includes robust APIs and real-time trending.
About Arktan, Inc.
Arktan (http://www.arktan.com) is a leading provider of real-time social curation and conversation products for media, entertainment, and consumer brands across many industries, including TV, music, sports, and publishing. Arktan has built a reputation among customers as a reliable strategic partner and leading technology solution provider with excellent customer service.
Customers are using Arktan products to extend curated real-time content and conversation from Twitter, Facebook, GetGlue, YouTube, Instagram, and all other leading social platforms and blogs, to their sites, mobile apps, and TV.
Arktan products are helping customers create engaging user experiences, build brand loyalty, boost site traffic, and increase revenue opportunities from advertising, product sales, and data capture with quick time to market.
Arktan is powering interactive social experiences for a growing number of leading brands, including Universal Music Group, Sony Music, Warner Music, TNT, TBS, ABC, CBS, NBC, Univision, The Washington Post, Bell Media, Toronto Star, 24 Hour Fitness, and Sonos.