Demand Metric Delivers Online Product Marketing Training Course

Share Article

On-demand video course leads marketers through the process of creating a product marketing plan. This plan will help products achieve the market goals set for them.

Too many good products experience a premature death because supporting marketing planning and execution is poor or non-existent.

Demand Metric, a marketing advisory firm, announces a new, online training course, “Creating a Product Marketing Plan” available through DM University, its learning management system. This course guides viewers through a six-stage process that helps them apply best practices to build their own product marketing plan. DM University course and workshop offerings are free to Demand Metric Analyst, Executive and Team members, and are available for purchase by anyone else.

Statistics about the rate at which new products fail in the market have changed little in past decades: between one-fourth and one-third of products don’t succeed. Yet, companies make huge investments in product development efforts, counting on new products to generate revenue and growth. This precarious pathway to success reveals the necessity of having a strong, comprehensive product marketing plan to help products achieve the goals set for them.

“The reasons for the failure of many new products often has little to do with how well those products work or the value they provide,” says John Follett, Chief Marketing Officer at Demand Metric. “Too many good products experience a premature death because supporting marketing planning and execution is poor or non-existent. The reasons for this vary, including a belief that a new product is a ‘better mousetrap’ that will cause the world to beat a path to the inventor’s door, which is a myth. In other cases, it’s simply a lack of expertise about how to market products. This new Demand Metric training course will lead those who take it through a process that results in the creation of the best possible marketing plan for a product, new or existing. We created this course because of the 500 marketing tools and templates we offer, product marketing and planning tools are consistently in high demand. This course will address a critical need that many product companies have.”

Product Marketing Training Course
This course consists of these six video modules, which expand on the Demand Metric Product Marketing Plan Methodology:

  •     Objectives
  •     Product
  •     Market
  •     Competition
  •     Plan
  •     Launch

Included in the course offering are 28 tools and templates to create outputs that are the components of the product marketing plan. At the end of each stage is a short assessment to test retention of the concepts the course teaches. Students earn a certificate for successful course completion.

Pricing and Availability
“Creating a Product Marketing Plan” is available now for free to Demand Metric Analyst, and Executive members. Basic, Pro and Premium members or non-members can purchase course access through the Demand Metric Store or upgrade their membership to get it free.

About Demand Metric
Founded in 2006, Demand Metric is an advisory firm serving a membership community of over 28,000 marketing professionals and consultants in 75 countries with access to consulting methodologies, advisory services, training and a library of over 500 premium marketing tools and templates. Demand Metric tools enable members to complete marketing projects more quickly and with greater confidence, boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed.

Demand Metric members range from start-ups to consulting firms to members of the Global 1000. To learn more about Demand Metric, please visit:

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jerry Rackley
Email >
Visit website