Rock Bottom Tile & Stone Builds its Business Click By Click to Brick By Brick

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Two brothers from Portland, Oregon build a market niche, Online, in a Billion dollar Industry and announce the opening of its 1st brick and mortar showroom.

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Customer service and more customer service. We use our online showroom as a tool to work with customers all over the country but we typically work directly with almost all of our customers to make sure they are selecting the right stone for their project.

Rock Bottom Tile and Stone are pleased to announce the opening of their Portland, OR showroom after building their business, online, for the past 5 years. The new showroom is located at 20746 SW Olds Place Ste. 303, in the community of Sherwood, OR 97140. Rock Bottom is owned by two brothers, David and Sam Cohen. The company specializes in Travertine, Limestone, Marble, Slate, Granite Mini-Slabs, and Landscape Pavers. A particular specialty is the Versailles pattern, also called French pattern. They offer one of the largest selections of Versailles pattern natural stone in the country. This comes in a four size pattern that includes 8x8, 8x16, 16x16, and 16x24. They also have a great selection of 12x24 vein cut Travertines. Some of the top Travertines that are offered are Noce, Scabos, Walnut, Ivoria, Golden Sienna, Silver, and Philadephia.

A cornerstone to their success has been their focus on quality. They make it a priority to ensure that the natural stone they offer their customers is premium grade. This quality standard is important because they ship to customers all over the country.

Who would have thought their vision would have turned out to be so timely? When David and Sam launched their web portal in 2008 they knew they had great pricing and natural stone products to offer but little did they know that they were starting their business in what was to become one of the worst economic downturns ever recorded. In 2008 the Case-Shiller home price index reported the largest price drop in its entire history and the real estate market shifted so monumentally that it caused the home improvement sector to literally dry up. On horizons, coast to coast, going out of business banners were being erected everywhere, as signs of massive unemployment were drowning American workers.

E-Commerce websites during this period of time had a well-publicized stigma for not being the safest or most secure venue to process an online transaction. A February 2008 survey by Pew Internet found that 66% of Americans surveyed purchased a product online because it is convenient and saves time. While the same survey reported that over half those surveyed experienced frustration, confusion, or being overwhelmed with information, the greatest concern for online shoppers, 75% in fact, was in sending credit card and personal information over the Internet.

This was the economic climate in 2008 in which David and Sam found themselves:

Faced with these harsh realities, slim prospective clientele demographics and limited resources they had to make certain their customer service, shipping network and product selection were innovative enough to rival Fortune 500 stone companies. Well aware that only a few select businesses had successfully reserved the resources to continue to maintain or update their declining properties, they fought one fight at a time as they forged through each hurdle.

How did a brand new company without branding or major resources battle so much adversity and so many obstacles? Well it wasn’t easy. The brothers mastered logistical and systemic elements that helped them position their online business to be able to provide not only great pricing on the highest quality natural stone products anywhere but delivery to their customers in cost-efficient ways nationwide. They have shipped stone to many unique places such as Wasilla, AK, the US Virgin Islands, Park Ave. NY, South Florida, most of the Hawaiian Islands, and as far NE as Maine. They have also shipped natural stone to projects in almost every state in the US.

When asked recently what his secret was to mastering their customers online shopping requirements, David stated, “Customer service and more customer service. We use our online showroom as a tool to work with customers all over the country but we typically work directly with almost all of our customers to make sure they are selecting the right stone for their project and that we're saving them money on their budget. We want to be our customer’s best option with both price and quality.”

The company currently logs between 250 to 350 visitors per day to its online showroom and averages 10,000 to 15,000 s.f. of stone shipped per month. They do have a goal of eventually reaching 1,000 online visitors per day in the future as they continue to nationally brand their company. To continue to grow they constantly seek expanding markets like supplying material for larger resort style projects but always continue to help customers with projects that range from a single bathroom remodel to their entire home. They have completed several projects which ranged from 7,000 to 10,000 sf.

Now operating out of a brand new office/showroom in the Portland, OR area their challenge continues to be getting their name out there on a national level so that customers who are looking for a company like Rock Bottom know how to find them. They know that they can help a lot of customers so they do their best to brand Rock Bottom as a company people can trust for natural stone as well as one they will refer their friends to. David passionately declares, “Our customers' homes are extremely important to them and we take a lot of pride in the material we provide because ultimately it's all about them being happy with the stone we provide for their home.”

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