Distinctive is now delivered to any UK address for just £12.99

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Following delivery trials with myHermes over the Easter bank holiday weekend, Distinctive Wash Ltd have been able to pass on substantial delivery savings to their customers by £2 per pack. Meaning they now deliver individual packs, of their masculine, designer fragranced washing powder, direct to customers homes for just £12.99.

Distinctive Washing Powder Limited Edition Packs

Switching to myHermes hasn’t just been about saving costs, says Louise.

“Where we’ve really made savings is on multi pack delivery,” said Louise of Distinctive Wash Ltd. “The cheapest we could deliver with the Royal Mail via parcel post when we ran our three for two promotions was coming in at £8.80 for three tubs, and it often took five days. Now with myHermes, its' just £5.40 including VAT, so in real terms that's just £4.50 for the same three tubs delivered in two days.” Royal Mail first class service represents the fastest way we could get parcels to individual customers, but at £10.30 delivered cost for those same three parcels, it's obvious why we have switched.

“We are still in the early stages of being a business, so it’s all about testing what we can do to best serve the customer.  And, what our customers are happy with.  We hadn’t had any returns or complaints using the Royal Mail and I was fairly happy with delivery times, but now the postman is instructed to leave a parcel with next door if they can’t deliver, in my opinion they aren’t really providing anything any different to a courier system.

"Switching to myHermes hasn’t just been about saving costs," says Louise. "They take a customer phone number so that if they can’t deliver, they can speak to someone and we can also provide them with any special instructions regarding where a parcel should be left.   

"Plus, because the Royal Mail doesn’t offer a VAT free business service on small volumes such as ours, then it just makes financial sense to use myHermes.  All deliveries for the month are accounted for clearly, I no longer have trouble collecting receipts every time something is dispatched, and it is so easy to drop a multitude of parcels in one go or arrange for collection if I’m on a day juggling the kids, whilst working at home."  

myHermes deliveries are on average taking two working days, Distinctive Wash guarantee delivery within three which seems the accepted norm for a mail order business, though if cost wasn't an issue they would all prefer customers received their parcels by the next morning.

"Our parcels go out in discreet, post ready packs, with only subtle branding on a tamper proof sticker on a locking closure mechanism.  We purposefully didn’t ever want to attract too much attention in the mail, to prevent theft of goods or tampering.  Using a courier system, I can see it opening up opportunities to be more creative with our packs in future.    The only thing I’d like Hermes to improve on, is the size of their labels, which look messy on a small box like ours.  I loved our discreet clear labeling with Royal Mail deliveries," commented Louise.  

With the economy set to remain in a recession for the considerable future Distinctive Wash are doing the right things to help pass on reductions to their customers. Using the Royal Mail might have added to their distinct British messaging, but I think that most customers would agree, costs matter for luxury and bargain brands in the current climate. The next problem Distinctive needs to tackle is their overseas orders, and search for an American counterpart to become Distinctive USA.

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Louise Knowler
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