Glenview, IL (PRWEB) April 10, 2013
Family Video, the nation’s largest movie and game rental chain, has once again taken a leading role in the fight against Lymphoma, the most common type of blood cancer in adults. Through the company’s “Round It Up for Lymphoma” initiative, they raised over $1,135,000 in just 16 days in their 780 North American stores, a 13% increase over the 2012 total.
100% of the funds raised will be donated to lymphoma-related organizations: the introduction of a Lymphoma Tissue Bank at the University of Chicago Medicine, and the Lymphoma Research Foundation.
Between March 15 and 31, 2013 Family Video customers were able to donate to the program by rounding up their rental or sale transaction to the nearest dollar, participating in bake sales, raffles featuring prizes donated by businesses near the stores, and other fun activities like donating in order to throw pies in the face of store managers.
Family Video President Keith Hoogland noted, “We are incredibly grateful to our customers, who have once again shown their generosity for this important cause. Starting a Lymphoma Tissue Bank will truly make a difference in the fight against this disease – a difference made possible by the people who come into our stores.” Sonali Smith, MD, director of the lymphoma program at the University of Chicago Medicine added, “The establishment of a lymphoma tissue bank represents an incredible opportunity to better understand lymphoma. The research enabled by the tissue bank will shed light on the causes of the disease and could lead to better, more targeted treatments.”
More than 500,000 Americans are living with some form of Lymphoma, and 200 more are diagnosed each day.
About Family Video
Family Video is the largest movie and game rental chain in the United States, operating more than 775 stores in 19 states and Canada. The company has developed more than 600 retail strip centers, with tenants ranging
from Fortune 500 companies to local community retailers.
For more information or a list of store locations, visit familyvideo.com.
About The University of Chicago Medicine’s Lymphoma Tissue Bank
One of the first hospitals to use chemotherapy and identify lymphoma subtypes and advancement treatment protocols, the University of Chicago Medicine has a proud history in Lymphoma research and care.
For more information visit uchospitals.edu/lymphoma.
About the Lymphoma Research Foundation
The Lymphoma Research Foundation (LRF) is the nation's largest non-profit lymphoma organization devoted exclusively to funding innovative research and providing people with lymphoma and healthcare professionals with critical information on the disease. To date, LRF has awarded more than $51 million in lymphoma-specific research.
For additional information on LRF’s programs and services, visit lymphoma.org.