TripReactor and Boston.com Launch Native Travel Advertising

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Partnership Delivers the First Non-Intrusive Advertising Solution For Travel Content

“Our mission is to free the web from intrusive, disruptive banner advertising that is virtually ignored by users, offers few performance metrics to advertisers, and does not bring enough revenue to publishers.”

TripReactor is launching the first Native Advertising platform for the travel industry this week in partnership with Boston.com.

As part of the partnership, TripReactor will offer Boston.com users an opportunity to engage with content they are reading through highly relevant offers that extend the editorial narrative. While reading about Hawaii, one may be presented with a compelling upcoming deal on a Hawaiian getaway, fully integrated into the design and flow of the page.

“Our mission is to free the web from intrusive, disruptive banner advertising that is virtually ignored by users, offers few performance metrics to advertisers, and does not bring enough revenue to publishers,” said Michael Raybman, founder of TripReactor. "Boston.com is innovating rapidly in the online publishing arena. As a Boston company, we’re excited to partner with them to bring immersive, relevant advertising experiences to the web.”

TripReactor uses patent-pending technology to seamlessly blend commercial and editorial content. In early market tests, TripReactor achieved engagement metrics 20 times above those of traditional display advertising networks.

"I think it's important to try new advertising delivery methods without compromising our editorial content where appropriate. Readers visit our travel section for inspiration, and this provides relevant offerings without breaking the browsing experience," said Chris Rattey, Director of Product for Boston.com. "And we welcomed the opportunity to work on this project with a local innovators who participated in this year's MassChallenge competition."

About TripReactor
TripReactor is a MassChallenge 2012 finalist dedicated to creating the advertising experience that adds value to editorial content. TripReactor was founded by a team of engineers who previously held positions at Microsoft, IBM, Partners Healthcare and several successful technology startups.

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Michael Raybman

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