Michael Barrett Joins HookLogic Board

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Programmatic media visionary signs on to help guide newest ad exchange

HookLogic, the leader in performance marketing to online shoppers, today announced that Michael Barrett, former CEO of Admeld, has joined the company’s board of directors. The addition of Barrett, who most recently served as Chief Revenue Officer for Yahoo!, follows the successful launch of HookLogic’s revolutionary Retail Search Exchange, a real-time bid marketplace where brands vie for enhanced product placement across a network of retailers.

“Michael Barrett is among the most successful and influential figures in media and technology, and I am proud to have him join the HookLogic board,” said Jonathan Opdyke, CEO of HookLogic. “At Admeld, he transformed the media landscape by leading the wave of programmatic buying of display ads. We’re excited to harness his expertise as we apply similar principles to retail product placement.”

Barrett joined Admeld as CEO in 2008, and under his leadership the company became the leading global supply side platform for premium publishers, resulting in a sale to Google in 2011. Prior to Admeld, Barrett served as CRO of Fox Interactive Media, where he oversaw worldwide revenue for all properties including MySpace and FoxSports.com. Before that, Barrett held senior roles at interactive leaders including AOL, GeoCities, and Disney Online.

“Over the last five years I’ve witnessed tremendous innovation in the ad technology space and HookLogic’s Retail Search Exchange is one of the most exciting new products that I have seen,” said Barrett. “It’s a clear win for advertisers and ecommerce publishers. Advertisers are able to bid on product level ads on ecommerce website search results pages and ecommerce websites gain a new revenue stream. It’s a large untapped market and I’m very excited to be joining this terrific team.”

Barrett joins the Bain Capital Ventures-backed company following its recent launch of the Retail Search Exchange, a cost-per-click, bid marketplace that empowers brands to win top of sort search placement across a network of premium retailers. The company recently launched the baby and toy category with retailers including BabyAge.com, Rakuten.com Shopping (formerly Buy.com), and the largest baby and toy retailer online.

Barrett joins existing board members Scott Friend and Deepak Sindwani of Bain Capital Ventures, and HookLogic co-founders, Jonathan Opdyke and Vardaan Vasisht.

About HookLogic: HookLogic is the industry leader in understanding and influencing shopper decisions to Win the Moment of Truth™. Our ecommerce display network, Retail Search Exchange, and incentive platform provide omni-channel solutions to advertisers to engage premium, in-market shoppers, while enabling ecommerce sites like Expedia, Staples, and Rakuten.com Shopping to monetize site traffic. Headquartered in New York City and backed by Bain Capital Ventures, the company has offices in Ann Arbor, Atlanta, and London, UK.

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