London School of Marketing predicts the ongoing ‘meteoric rise’ of the professional education sector

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A new whitepaper released by the London School of Marketing investigates the professional education sector

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In light of the meteoric rise in professional qualifications over recent years, London School of Marketing looked into the universal benefits the sector offers to both individuals and employers. The paper includes a review of the support provided to professional education by European Union (EU) directives.

“For a long time, academic education has taken priority over professional education. But through a combination of economic forces and professional qualification advances, the sector has gone through a spectacular resurgence that is now seeing it lead the way in the eyes of businesses of all sizes, and the governments of countries right across Europe,” the paper finds.

The paper asserts that: “flexibility is one of the most attractive aspects of the sector. For instance, entry criteria often feature numerous methods to evaluate a candidate’s suitability for enrolment. These can include both awards and qualifications, and assessment of relevant previous experience. Another characteristic is the ability for students to maintain their employment commitments while simultaneously completing their studies.”

The paper clearly identifies the many characteristics that professional education is able to offer to individuals and employees where academic education can be found wanting. These characteristics include: “the flexibility of both entry criteria and study modes, the directly transferable knowledge that is gained in relation to employment disciplines, and the contemporary nature of topic development; all of which combine to provide industry and professionals with an adaptable vehicle for continuous progression”.

As the paper makes clear, in many areas, the professional vocational education sector far outstrips the practical use of its counterpart, and at the very least operates as a ‘ying’ to academia’s complementary ‘yang’.

“Whether to strengthen future applications, re-train and learn new disciplines, stay abreast of industry developments or re-fresh their technical and theoretical understanding, both the skills acquired and the qualifications awarded are known to increase their chances for future promotion, pay rises and increases in responsibility,” the paper concludes. “Equally, employers offer entry to their employees to maintain the competitiveness of their workforce, motivation of their best performing workers and overall strength of their business.”

London School of Marketing deliver accredited marketing and business qualifications, and offer courses from recognised professional bodies and universities, including CIM, CAM and Anglia Ruskin University. Based in London, they also have offices in Sri Lanka, a network of Overseas Support Branches (OSBs), and online programmes of learning. There courses are run over a broad range of study modes. Further details are available at http://www.londonschoolofmarketing.com/

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Gimi Dale
LSE Education Group
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