How Red Nose Day Made Pyjamas Fashionable Again, According to Josephine Home

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Josephine Home: Nightwear is the new daywear

Josephine Home

Where sleepwear was once reserved for the bed and at night time only, cultural shifts as well as charitable events have resulted in more and more people wearing pyjamas - regardless of the time or location.

On Friday 15th March 2013, people up and down the country did away with their everyday clothing – shunning their suits and ditching their denim to wear their pyjamas for Comic Relief’s Red Nose Day.

From spotted onesies to striped loungewear, the UK showed their support for both charity and nightwear by wearing an array of different pyjama styles; with scores of customers flocking to Josephine Home for the latest in fashionable sleepwear.

Stephanie Betts of Josephine Home stated: “It’s fantastic that the UK can come together to raise money – and look good doing so! While we’ve noticed that the onesie has made quite the comeback, especially in the celebrity domain - for those not as experimental we offer a selection of luxury nightwear that’s both comfortable and contemporary.”

Where sleepwear was once reserved for the bed and at night time only, cultural shifts as well as charitable events have resulted in more and more people wearing pyjamas - regardless of the time or location.

“Over the past few years, we’ve found that attitudes towards the workplace have relaxed – with businesses embracing casualwear and even encouraging themed clothing days,” explained Betts.

“And it’s exactly this outlook that has made people more fashion-conscious as well as encouraging them to take a greater pride in their appearance – whether it’s daywear or nightwear. That’s why our range of ladies sleepwear has been designed to make women feel beautiful whether worn inside or out – after all, you never know when you need to look your best for any upcoming pyjama days!”

Available in an assortment of colours, Josephine Home offers a selection of limited-edition nightdresses – but for the more reserved individual, customers can opt for opulence with the luxury Josephine Home cotton bathrobes.

Made from 100% cotton, the bathrobe features the Josephine Home trademark grosgrain trim on the collar, cuffs and pocket. Children can also enjoy the mini version of the bathrobe, and with a variety of home essentials including bed linen and cushions also on offer, Josephine Home guarantees to have the perfect product to complement your home.

In addition, Josephine Home provides a bespoke service for private clients, planes, yachts and hotels for those seeking a completely unique design. To find the best quality UK bed throws or a tailor made service like no other, go to http://www.josephinehome.co.uk.

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Stephanie Betts
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