Team Cohesion Key to Success When Presenting, According to Find the Edge Expert Panellist

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A new article published on Find the Edge earlier today has pinpointed cohesion within a presenting team as one of the best ways for organisations to win more business.

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If you want to be successful in any team – be that a bid team or a rowing team – you need to have clearly defined roles and responsibilities. It’s only by working and practising together that you can all perform at your best

Presenting teams frequently lose business, by delivering subpar presentations and pitches, because they fail to practice enough as a unit - a communications expert has said.

Cath Daley uses a boat racing analogy to highlight the need for teams to gel and understand each other's unique contributions when producing quality presentations – in a new article on business website, Find the Edge.

She said: "If you want to be successful in any team – be that a bid team or a rowing team – you need to have clearly defined roles and responsibilities. It’s only by working and practising together that you can all perform at your best."

She then lists a selection of questions that she believes all presenting teams need to be able to answer. These include 'who's in charge of keeping the team on track during the presentation?' and 'How will smooth transitions between speakers be achieved?'

These questions are designed to help each member understand their own clearly defined role within the group.

She also discusses how prevalent it is for presenters to neglect these questions, and fail to do everything in their power to improve presentations.

Discussing a past meeting with two managers at an international company, she said: "They told me that most of the time, they meet up for the first time just before a presentation, and then simply go in and get on with their own part.

"I was shocked that they could regularly compete for contracts in excess of £40 million, but didn’t think it was necessary, or were unable to find the time, to practise and give the best presentations they were capable of.

"Needless to say, their conversion rate left a lot to be desired."

The full article can be viewed here http://www.findtheedge.co.uk/sales-marketing/sales/the-challenge-of-the-boat-race-presenting-as-a-team.

Cath Daley is a successful communications teacher and mentor, with over 25 years' worth of experience helping clients at the top level. More about her can be found here: http://www.findtheedge.co.uk/expert-panelist/cath-daley.

Kenny Goodman, founder of Find the Edge said: "The importance of a cohesive and effective presenting team should never be underestimated by businesses – but frequently is.

"Ensuring a team bond, practice and properly prepare for big presentations can revolutionise their conversion rates."

Find the Edge is a website designed to help business leaders gain a competitive edge over their rivals. It's a place where business leaders can gain knowledge, insight and ideas that have been shared by their contemporaries.

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Kenny Goodman
Find the Edge
07540 368 439 0161 713 2506
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