The trend lines indicate that adding bonus material on the primary screen grabs more attention and extends viewer engagement for our most popular programming.
New York, NY (PRWEB) April 10, 2013
Strong results from a six-month lineup of advanced TV programming powered by Ensequence have lead the National Geographic Channel (NGC) to expand its Sunday Night Interactive features to additional programs and distribution channels. Specifically, data from August 2012 through January 2013 indicates that viewers who used the interactive features spent 25% longer on the channel than viewers who didn't.
For six months, fans of NGC series such as Wicked Tuna, Alaska State Troopers and Doomsday Preppers as well as top-rated specials such as SEAL Team Six: The Raid on Osama bin Laden and Space Dive expressed their opinions in polls, tested their program knowledge with trivia, and checked out upcoming shows as part of a Sunday Night Interactive lineup offered by the network, built in collaboration with Ensequence. NGC provided bonus content synched with programming, enabling viewers to engage on the primary screen. Sunday Night Interactive runs during a primetime block on DISH Network.
"The trend lines indicate that adding bonus material on the primary screen grabs more attention and extends viewer engagement for our most popular programming," said Brad Dancer, Senior Vice President of Audience and Business Development at National Geographic Channels.
Ensequence provides a suite of advanced programming products that have allowed NGC to produce interactive content synchronous with its content. Ensequence services include design and development, synchronization with the broadcast programming, distribution of the enhanced content, and scalable reach across cable, satellite and connected TV platforms.
"We are pleased to be working with the Ensequence team, and we appreciate how their unique technology, expertise and creativity helps make it possible for us to captivate viewers with advanced TV content,” Dancer added.
"National Geographic Channel is a great example of how programmers can drive deeper engagement on the primary screen using advanced programming products from Ensequence," said Peter Low, CEO of Ensequence. “The results really demonstrate the untapped power of the interactive primary screen.”
Based on the strong results of Sunday Night Interactive and the flexibility of the Ensequence solution, NGC plans to expand its interactive features to additional programs and distribution platforms.
Ensequence provides a suite of advanced products that allow programmers, service providers and advertisers to drive deeper engagement, increases in programming ratings, advertising effectiveness and new ad opportunities across cable, satellite, telco and connected devices. Ensequence’s customers include the largest and most innovative programmers and service providers in the media industry: NBCUniversal, Viacom Media Networks, Showtime Networks, Turner Broadcasting, HBO, QVC, WE tv, MSG, Fuse, Comcast, Time Warner Cable, DISH Network and Verizon. In addition, Ensequence is deployed on multiple connected device platforms. Ensequence’s lead investor is Myrian Capital (http://www.myriancapital.com) , a growth capital management firm with investments in video communications, mobile media and advanced advertising solutions. To learn more, visit http://www.ensequence.com and follow Ensequence on Twitter.
National Geographic Channels
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Cable Networks. The Channels contribute to the National Geographic Society’s commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission. Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with the debut of NGC HD. In 2010, the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011, the Spanish-language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation’s major cable, telco and satellite television providers, with NGC currently available in 85 million U.S. homes. Globally, National Geographic Channel is available in more than 440 million homes in 171 countries and 38 languages. For more information, visit http://www.natgeotv.com.
Lynda Radosevich, 1-917-922-7020
National Geographic Channel
Chris Albert, 1-202-912-6526