Body By Jake Brand Brings Fitness Expertise To GNC.COM

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Body by Jake has carved a unique position in the world of fitness as an inspiration to millions

Partnering with GNC is a great fit given their commitment to quality and their dedication to consumers “Living Well". Jake Steinfeld

Pivotal 5, a proven leader in mass-market retail fitness and wellness solutions, announces the Body by Jake partnership with GNC.

Launching in April 2013, GNC will begin carrying Body by Jake premium training tools throughout select stores and at The brand is divided into three categories to better identify the solution GNC customers need:

  •     Functional Fitness & Resistance
  •     General Fitness
  •     Speed & Agility

As a leader in inspiration and motivation with an eye on fitness innovation Body by Jake gives people of every generation the means and the will to believe in themselves and achieve healthy, rewarding lives. “Our passion is people! We want to give them the tools they need to succeed,” says Jake Steinfeld, Chairman and CEO of Body by Jake Global and Chairman of the National Foundation for Governors’ Fitness Councils. “Partnering with GNC is a great fit given their commitment to quality and their dedication to consumers “Living Well.”

In addition to innovative products, Body by Jake brings Jake’s expertise to GNC content for their customers with tips on Healthy Living, Taking Care of Your Body at Any Age, and Healthy Eating and Wellness.

Pivotal 5, Inc. is a licensor of the Body by Jake brand for retail distribution nationwide.

For more information on Body by Jake and Pivotal 5 visit and

About Jake Steinfeld and Body by Jake

Jake Steinfeld is one of the fitness industry’s reigning icons. A street-smart entrepreneur responsible for creating the personal fitness training industry, Jake continues to develop successful products, businesses, and brands through Body by Jake Global. He created FitTV the first 24 hour fitness network which he later sold to NewsCorp and also created FitOrbit an affordable online digital platform that connects users to real live personal trainers. He served as Chairman of the California Governor’s Council on Physical Fitness and Sports under Governor’s Schwarzenegger and Brown, with the mission of establishing California as the nation’s first “Fitness State.” He is now the Chairman of the National Foundation for Governors’ Fitness Councils. Jake is also the founder of Major League Lacrosse (MLL), the nation’s first professional outdoor lacrosse league, which is entering its 13th season. A NY Times and Wall Street Journal best-selling author, his recent publication is Take A Shot the remarkable story of perseverance, friendship, and a really crazy adventure about the formation of the MLL. With his “Don’t Quit!” attitude, Jake continues to fight obesity utilizing practical user-friendly solutions for all Americans. To learn more, visit

About Pivotal 5

Pivotal 5 is the industry leader and trendsetter in wellness and handheld fitness products and was founded in 2002 by Adam Schumacher. Through Schumacher and his team’s unique areas of expertise, Pivotal 5 has become the go-to partner for commercialization, new product development, product supply and retail distribution. Pivotal 5 has built a talented, competitive infrastructure focusing on innovative brand/product development, direct to consumer product supply and retail distribution while delivering results across channels including: wholesale, retail, infomercial and invention. Over the last 10 years, Pivotal 5 has supplied products for some of the best-known brands throughout the USA and Europe while developing our own brands, which have achieved great success. More information is available at


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