DENSO to Talk Stop/start, Energy Management and Driver Focus At 2013 SAE World Congress

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The company will also present 15 technical papers

Will stop/start gain consumer acceptance? How do you make a thermal system more efficient? How do you keep drivers’ focused? DENSO will tackle these industry questions during three panel sessions at this year’s SAE World Congress held at Cobo Center in Detroit, April 16-17. The company also will present 15 technical papers throughout the duration of the Congress.

Panel Sessions:
Driver Distraction Regulation and Autonomous Driving
Tuesday, April 16, 1:30 p.m.
AVL Technology Leadership Center
Kazuoki Matsugatani, director of Corporate Research and Development, DENSO Corporation will talk about driver focus and how that relates to Human Machine Interface technologies and the autonomous vehicle.

Start-Stop is Coming to North America, but will it Start or Stop Sales?
Tuesday, April 16, 1 p.m.
FEV Powertrain Innovation Forum
Robert Martin, director of Engine Electrical Group, DENSO International America, Inc, will discuss some of the concerns focus groups have voiced with stop/start technology and how DENSO is addressing these issues.

Take a Load Off: The Increasing Importance of Energy Load Management in Tomorrow's Powertrain Solutions
Wednesday, April 17, 9:45 a.m.
Rick Smith, vice president of Thermal Systems Group, DENSO International American, Inc, will talk about DENSO’s approach to making thermal systems more efficient by improving energy management of components and systems.

Technical papers:
DENSO will present 15 technical papers in the areas of powertrain, thermal, electrical, electronics, information and communication, and safety. Click here for a full list of technical paper sessions by day.

DENSO International America, Inc (DIAM) has sponsored SAE World Congress for the last 13 consecutive years and is once again this year’s lanyard sponsor. If interested in learning more about the information DENSO is presenting at SAE World Congress, please contact Bridgette LaRose at (248) 372-8266 or bridgette_larose(at)denso-diam(dot)com.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 35 countries and regions (including Japan) and employs approximately 120,000 people. Consolidated global sales for the fiscal year ending March 31, 2012, totaled US$38.4 billion. Last fiscal year, DENSO spent 9.5 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to, or visit our media website at

Currently, in North America, DENSO employs more than 14,000 people at 28 consolidated companies and affiliates. Of these, 26 are manufacturing facilities located in the U.S., Canada and Mexico. In the U.S. alone, DENSO employs more than 10,000 people in California, Michigan, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, Iowa, Ohio, and Arkansas. DENSO’s North American consolidated sales totaling US$6.2 billion for the fiscal year ending March 31, 2012.

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Bridgette LaRose
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