New York, NY (PRWEB) April 25, 2013
In the world of information technology, companies often throw around the word “complimentary” or “free”. Netflix offers a one month trial of its nigh-unlimited video streaming service. Similarly, Amazon offers a one month trial of their prime shipping service, which includes access to their streaming video library. But while both these offers may seem appealing at first to consumers, especially those of hard economic means, neither truly come without any strings attached.
More often than not, these supposedly gratuitous trials require payment information in the form of a credit or debit card, and when the trial expires, unless the recipient remembers and/or bothers to sign into their account and explicitly cancel their agreement, the company offering the trial then proceeds to charge them for their first month of service.
The question remains, then: what do these trial offer services have to do with IT support companies?
“A lot of the time in IT companies we’ll see what’s being offered as a ‘complimentary trial consultation’, a visit where the IT support company doesn’t actually do anything necessarily, but rather a service rep comes in and surveys the client’s technical setup in order to determine what future work might be done to improve efficiency” says Etech 7 CEO Emil Isanov. “Now most companies accept this because they’ll see an advertisement online or in the paper, but what they’ll miss most of the time is the asterisk next to the ad, as well as the miniscule text claiming that a small ‘consultation fee’ may be charged. The result can be a seventy-five, one-hundred, sometimes two-hundred dollar bill stemming from a rep literally just glancing over a technical setup.”
It’s for this reason, Mr. Isanov says, that he prides himself as being one of the few company heads to offer truly gratis consultation services. “I enjoy, rather than squeezing a few hundred dollars out of a potential client and giving them the impression that I run a disreputable, sneaky business, instead showing them what our company can truly do for them, so that at the end of the day they’re so impressed with what’s completely gratuitous advice that they’re more inclined to hire us as IT consults regularly. It means more revenue for my company in the end, as well as better, more affordable service for theirs.
About the Company:
ETech 7 is a technology services leader offering managed IT services, IT outsourcing, backup and disaster recovery solution. Please visit ETech7.com or contact (212) 997-1202 for more information.