Customer Recovery Strategy Increases New Customer Acquisitions 11.2% for Social eCommerce Site, Little Black Bag

Share Article

UpSellit developed a highly targeted customer recovery campaign that assisted specific traffic segments at the exact moment of abandonment to increase conversions.

Site Abandonment

UpSellit Strategic Abandonment Recovery

With UpSellit's Abandonment Chat, we were not only able to raise the conversion rate by double digits, we were also able to significantly increase the lifetime value of those customers.

Little Black Bag, an exciting new social ecommerce experience, today announced an 11.2% increase in new customer acquisitions with UpSellit's advanced customer recovery techniques (http://www.upsellit.com). Combining thorough site performance analysis with SmartAgent®, UpSellit's highly intelligent automated chat agent, the company was able to significantly boost new customer acquisitions and overall profitability.

Little Black Bag offers fashion-conscious shoppers a truly unique and rewarding shopping experience. Customers are offered a mystery bag filled with high-end fashion and beauty products that match the customer's style preferences. The customer then has the opportunity to swap the items with other members online, transforming a typical shopping experience into a social event. Although this is an entirely new approach to ecommerce, Little Black Bag was experiencing the same problem that haunts even the most traditional online retailers: checkout abandonment.

"After our first discussion, it was very obvious that a unique company like Little Black Bag would require a highly nuanced approach to customer recovery," commented Jeremy Aaronson, UpSellit's VP of Sales and Marketing. "We performed an in-depth analysis of every consumer segment, analyzing their session behavior and overall purchase cycle. Our team identified a primary opportunity for customer recovery, and developed a very effective re-engagement strategy."

UpSellit determined that first time visitors abandoning the checkout process could provide the largest lift in overall profitability. After a complete review of the targeted customer recovery strategy, UpSellit began development of a highly customized automated chat agent capable of answering customer questions and thoroughly explaining the Little Black Bag process. By targeting new shoppers, UpSellit's highly advanced automated chat agent, worked around the clock to deploy just before the point of abandonment to convince abandoning shoppers to come back and finish their order.

"With UpSellit's Abandonment Chat, we were not only able to raise the conversion rate by double digits, we were also able to significantly increase the lifetime value of those customers," commented Jeff Biesman, SVP of Marketing for Little Black Bag. "The ROI was immediately profitable and the insight gathered allowed us to optimize all of our acquisition campaigns."

Within the first month, Little Black Bag experienced a 7.2% increase in new customer acquisitions. As the campaign continued, the customer recovery experts at UpSellit continued to analyze and tweak settings to improve this metric to 11.2% after just four months. Even with a 55.5% increase in campaign performance, UpSellit continues to optimize the automated chat campaign while working to identify other opportunities for reducing site abandonment.

###

About UpSellit:
UpSellit provides ecommerce and lead generation businesses with 100% pay-for-performance site abandonment solutions. UpSellit increases conversions up to 25% with customized email, automated chat and survey technologies that address specific concerns to recover abandoned consumers. Every campaign is a full-service solution with ongoing optimization and support at no additional charge.For more information on UpSellit's industry-leading analytics and customer recovery strategies, call 1 (866) 504-9619 or write us at info(at)upsellit(dot)com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jeremy Aaronson
UpSellit
1 (866) 504-9619 6994
Email >

Max Loewenthal
UpSellit
1 (805) 322-1517
Email >
Visit website