Habersham Funding Makes Key Hire

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Kenneth H. Pendley, CLU, ChFC, LUTCF joins national life settlement leader; will spearhead outreach to advisors

Kenneth is the seasoned professional we need to serve as a liaison and resource to the rapidly expanding numbers of insurance, legal and financial advisors who see how the secondary market for life insurance can serve their clients.

Habersham Funding, LLC, announces the addition of Kenneth H. Pendley, CLU, ChFC, LUTCF, who joins the firm as Marketing Director, Insurance, Financial and Legal Advisor Channels. A long-time insurance sales professional, Pendley previously served as Georgia Regional Director for Ohio National Financial Services.

Habersham Funding, which does business nationally, provides cash liquidity and scheduled benefit payments to consumers for all or a portion of their unwanted or unaffordable life insurance policies to fund personal needs that may include life and health care expenses. Habersham Funding is engaged in providing sound value and liquidity to consumers for one of their most valuable financial assets – their life insurance.

“Kenneth’s deep experience, strong industry ties, commitment to ongoing education and his energetic approach make him a great fit for our team,” says M. Bryan Freeman, founder and president of Habersham. “He is the seasoned professional we need to serve as a liaison and resource to the rapidly expanding numbers of insurance, legal and financial advisors who see how the secondary market for life insurance can serve their clients.”

Pendley has served on the State Board of the Georgia Association of Insurance and Financial Advisors (NAIFA-Georgia) as Home Service Chair, Area Vice President, and as President; he is the Immediate Past President. He is a member of the Atlanta South Chapter of NAIFA, and is currently the association President. having held all leadership positions. Pendley also serves as the Southeast Region Co-Chair for IFAPAC (NAIFA’s political action committee). In addition to NAIFA, he is a member of the Association of Health Insurance Advisors, the Fellowship of Christian Financial Advisors, the Society of Financial Service Professionals (FSP), and is a qualifying member of the Million Dollar Round Table (MDRT).

Always a strong advocate for education, Pendley completed CLU, ChFC, LUTC Parts 1 and 2, Disability Income, Professional Growth, Advanced Sales and has been a course moderator for 11 years. He is the first Leadership in Life Institute (LILI) graduate in Georgia. Pendley also received the NAIFA National Quality Award and is a five-time winner of the NAIFA National Sales Achievement Award.

“Life settlement and viatical settlement transactions are very powerful tools for both income and estate planning and have been the salvation for many families and businesses,” Pendley says, “and I am excited to focus on helping insurance, financial and legal professionals learn more about this option so it can be in their wheelhouse as they present the best potential solutions to their clients. I’m looking forward to bringing both the knowledge I have gained in 35-plus years in the life industry and my belief in the power of the secondary market for life insurance to my colleagues in Georgia and beyond.”

He notes that he has known Freeman for 16 years and that, as an agent himself, he was able to assist a number of clients with life insurance settlements. “I have long respected Bryan and his company’s focus on responsible regulation and compliance,” Pendley says. “Among other things, consumers have an added incentive to seek out licensed settlement companies, as some settlements are eligible for tax-free treatment, but become ineligible if the deal is not transacted through a licensed settlement company.”

Further, he says that regulation gives consumers – and their advisors, with whom he will be working – confidence to explore a powerful option. “The industry began as a niche service for people who faced serious illness,” Pendley says. “Today, it has come into its own; life insurance settlements are embraced by attorneys, accountants, financial planners, and insurance agents, for their clients who range from people of modest means to high-net-worth individuals.”

Habersham Funding can buy life policies in 48 U.S. jurisdictions (including Washington, DC). Its predecessor company, and Freeman himself, entered the settlement industry the same year it came into the mainstream – 1989. Freeman and Pendley both frequently speak about the secondary market for life insurance and related topics, and Freeman is a former four-term board president of the Life Insurance Settlement Association and continues to chair that organization’s External Affairs Committee.

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