Pilmer PR Research Shows Blogs Critical to Website Conversion

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According to Pilmer PR, corporate blogging has more than doubled since 2009 and the ROI is incredible for companies.

Green PR firm

Pilmer PR has over 50 years of collective experience in marketing and public relations.

While many companies still flounder trying to make social media pay, blogging shows a significant, measureable ROI.

PilmerPR reports that corporate marketing spend on blogs and social media has more than doubled since 2009. This trend follows on a HotSpot study showing strong connection between blog frequency and website conversion rates. Recent Google search rule changes further empower bloggers who create relevant, timely content on a regular basis.

“Makers of killer content online are richly rewarded by blogging,” said PilmerPR founder John Pilmer. “Blogs are inexpensive to build and, with some coaching, attract customers to buy your products.”

The HotSpot study further reveals that as the inbound marketing budget is growing, the outbound lead generation budget has been steadily decreasing over the last four years. Outbound marketing includes activity like telemarketing, trade shows, and direct mail.

“Push marketing is still important, but marketing leaders are definitely jumping in while the blogging and social media water is warm,” adds Pilmer. “While many companies still flounder trying to make social media pay, blogging shows a significant, measureable ROI.”

See graphs on the correlation between blog frequency and website conversion: http://pilmerpr.com/?p=8310

Over the last decade, PilmerPR has added services like Content Marketing, Online Reputation Management PR, Social Lead Generation, Search Engine & Conversion Rate Optimization, and Infographic Design to its success in Media Relations, CSR PR, and other PR online services.

Producing great results for dozens of clients since its founding in 2003, PilmerPR has received recognition for its work from organizations like Bulldog Reporter, PRSA, and Utah Valley Entrepreneurial Forum. So far, four clients, AdvancedMD, Seastone, Mozy, and Lendio have been named among Inc. Magazine’s Fastest Growing Companies.

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Dennis Steele
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