SEO Positive Issues Advice on YouTube Promotion

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YouTube is becoming ever popular with businesses as well as proving to be effective for SEO purposes.

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Employing these tactics should help your business get the most from YouTube.

According to Econsultancy, YouTube is becoming the silver screen for brand exposure with the platform generating 800 million monthly views. In light of this, SEO Positive, one of the UK's most established online promotion companies has issued some tips to get the best from YouTube.

1.    Channel setup and design – set the best way to increase positive transactions with a sleek and branded design. This should include a logo, social icons, colour background, information on the company and keyword tags on the page.

2.    Apply a strategy to your videos – this should include how to guides depending on what your business does, product demonstration showing potential customers exactly how your products work, client testimonials letting other customers know how well you carry out a job and finally detailed and interesting animations and illuminations.

3.    Install calls to action within your videos showing viewers the next action. These should be present in the video, on the YouTube page and video description.

4.    Annotate your videos with background information and context, links to other videos and highlight previous calls to actions. This provides an interactive and entertaining video which will encourage viewers to watch for longer and on a regular basis.

5.    Don’t forget to look at your analytics. These will provide insights into whom, where and for how long people are watching your videos.

Employing these tactics should help your business get the most from YouTube.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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Ben Austin
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