Patrick Hatt Shares Secrets to Building a Successful Online Platform

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Patrick Hatt, author at Wayman Publishing, has launched an online course, Platform Yourself, where he shares his secrets to building a successful online following.

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“This course equipped me with the tools I need to grow my platform by learning to manage things such as presentation, perception and participation," says Anne O’Leary, an avid blogger.

Patrick Hatt, first published by Wayman Publishing in 2012, has 42,000 followers on twitter, 600,000 pageviews on his blog, 19 books on Amazon, and now he wants to teach everyday people how to use social media effectively through an online course featuring the eight P’s of Platform success at

Anyone can learn the many aspects of social marketing, defining themselves through a platform, closing the gap between smaller and larger platforms, and the eight essential ways of increasing online presence. Students can master the eight P’s (Presentation, Perception, Promotion, Participation, Plantation, Performance, Proven and Planning) in 33 lectures in about two hours.

Wayman Publishing is proud to promote Hatt and his endeavors, and they aren't alone. Bloggers are enjoying the course as well. “This course was as enjoyable as it was helpful,” said Robyn Engel. “I liked watching the cartoon characters dance a jig. I also liked the easily digestible bits of information on how to strengthen my platform. It gives me a lot of 'food for thought' as I continue down that vein.” Anne O’Leary gives a similar testimonial, after two years of blogging with little results, “I'd hit a wall and was out of ideas for how to reach a larger, highly targeted audience. This course equipped me with the tools I need to grow my platform by learning to manage things such as presentation, perception and participation. I now have the knowledge and the confidence to promote my own website.”

Every chapter features a lecture, frequently asked questions, chapter text (available in PDF as well), chapter worksheet, and a quiz to test the students. During the Presentation chapter, students learn the dangers of poor or similar layouts, color scheme, spelling, font size, writing style, topic discussion, positioning, information and navigation. “While a lot of this information seems obvious, it’s amazing how many bad websites are out there,” said Hatt. “My goal is to help students succeed without suffering through the trials and errors most webmasters go through.”

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