Toronto, CA and Sarasota, FL (PRWEB) April 10, 2013
Chairman’s Brands and MobileBits, (OTCBB: MBIT) today announced that Chairman's Brands has selected the SAMY℠ mobile marketing & engagement network to rollout and test performance of mobile marketing across its various brands. As one of the largest and fastest growing franchising companies in Canada, Chairman’s Brands is responsible for notable brands including 241 Pizza, Eggsmart, Coffee Time, New Orleans Pizza and Robin’s Donuts. With SAMY, Chairman’s Brands is now able to connect with local consumers to help increase new customer acquisitions as well as maximize profits from repeat customers through mobile campaigns, loyalty and rewards programs.
"It is important to find new ways to engage new and existing customers and reach them through their mobile devices, as they have become a part of customers everyday life and behavior,” said Steve Michalopoulos, Vice President of Brand Development at Chairman’s Brands."We are closely monitoring the results of the program to better understand how to best leverage this channel to enhance the ways we engage with our customers."
SAMY is an award-winning, patent pending direct marketing and engagement network. It offers businesses an out-of-the- box, ready to deploy mobile solution to connect consumers with sales and marketing initiatives such as coupons, discount offers, rewards and loyalty programs redeemable at the point of sales (POS).
"We welcome Chairman’s Brands and their franchises into the SAMY mobile mall,” said Dan Miller, Chief Revenue Officer of MobileBits. "Mobile is now one of the primary ways to connect with consumers and deliver compelling content. SAMY enables our client partners to stay connected to customers on the go and reinforce revenue growth.”
The SAMY 'Mobile Mall' enables any merchant, retailer or brand to connect with large numbers of mobile consumers in the network. The solution provides businesses a complete set of tools to connect with, create and manage mobile campaigns, deals, offers, loyalty and rewards to a subscribed mobile customer.
To learn more about Chairman’s Brands, visit http://www.chairmansbrands.com.
To learn more about SAMY, visit http://www.samy.net.
About Chairman’s Brands
Chairman's Brands is a privately held corporation dedicated to the franchising, development, and marketing of quick‐service restaurants. Chairman’s Brands own and operates some of the leading brands in the most dynamic quick service restaurant (QSR) segments in Canada. It operates over 500 franchised locations from Coast to Coast in the coffee and snack, pizza and breakfast segments.
MobileBits is the provider of SAMY, the fast growing 'Mobile Mall' that enables any merchant, retailer or brand to connect with mobile consumers in their local area through various touch points and helps increase sales. The solution provides businesses a complete set of tools to connect with, create and manage mobile campaigns, deals, offers, loyalty and rewards to a subscribed mobile consumer. For more information, visit http://www.mobilebits.com or http://www.samy.net.