Spartan Race Reemphasizes Reebok Partnership and Looks Towards the Future

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Spartan Race reaffirms its new partnership with athletic apparel distributor Reebok and looks forward to future events.

On April 15, Spartan Race comments on their new partnership with athletic apparel distributor Reebok, its upcoming 2013 races, and the future of obstacle course races.

Mike Levine, a Spartan Race employee, obstacle course racer, mud racer, and CrossFit athlete, writes about the partnership with Reebok and the union of both brands.

According to Levine, “Spartan is an amazing brand of empowerment. We are a dedicated group of professionals who inspire people to reach for the best and demand the absolute best of themselves. We are not defined by a race. Rather, we are measured by the successes of our followers. To our fellow Spartans, I tell you from personal experience that Reebok is no different. They are Spartans.”

Levine adds that the partnership announcement at the Spartan Race Times Square event made him incredibly excited. He looks forward to the upcoming Citi Field event on April 13th.

“This partnership brings us incredible opportunities. There is a tremendous synergy between our two brands,” says Levine. “As gracious partners, Reebok invited us into their world and we will enjoy a tremendous relationship, we will certainly look much better in our new gear, and we will have an amazing brand to grow with.”

Levine also comments on how Reebok stands behind their athletes. “They are a brand that helps their followers fulfill their dreams… sounds like a Spartan if you ask me. So come out to one of our races this year, meet our Reebok ambassadors, get some new gear, and have some fun.”

Spartan Race, voted Outside Magazine’s Best Obstacle Race in 2012, is the world’s leading obstacle race series and the first of its kind to have global rankings. Spartan Race is a timed event series featuring races at three escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions. While featuring competitive elite heats, Spartan Races are for athletes of all levels and abilities and are geared towards ripping people off their couches and into the outdoors. Go to http://www.spartanrace.com/ for more information, a schedule of events or to register for a Spartan Race. For videos, please visit http://www.spartanrace.tv.
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Scott Darrohn
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