Building a profitable business in an area as creative and unpredictable as online content is not an easy task, especially if you want to retain some credibility. At paidContent Live, we’ll dig into emerging models that are shaping the evolution of media.
San Francisco, CA (PRWEB) April 10, 2013
In just seven days, leaders in publishing, advertising, media and finance will gather for a timely discussion on the future of content at GigaOM’s paidContent Live conference. Being held April 17 in New York City, paidContent Live will bring together media’s most influential voices to examine what works, what doesn't and how to invest in the future.
Tim Ferriss, author of The 4-hour Workweek, has just been added as a headline speaker – joining Maria Popova, Andrew Ross Sorkin and Andrew Sullivan for a discussion about how to build and maintain audiences in the digital era. Other speakers and topics include:
– Lewis D'Vorkin, Forbes Media – No one has embraced the native advertising model as well as Forbes. D’Vorkin will explain the revenue benefits and pitfalls of going native.
– David Karp, Tumblr – Tumblr is killing it in the marketplace. Learn how Tumblr is making old dogs do new tricks and finding new revenue in content.
– Bob Bowman, MLB Advanced Media – Bowman has generated new media revenue by creating new products for streaming sports games and many of today's monetization patterns are rooted in his work. He'll share his next steps and how the smartphone figures into future revenue.
– Jeff Dachis, Dachis Group – One of the founders of the pioneering agency Razorfish, Jeff continues to push the envelope in the world of advertising and branding. He will reveal how he maintains his customers' brand value, revenue for the channels he uses and a coherent experience for the users.
– Kenneth Lerer, Lerer Ventures – The other founder of the Huffington Post, Kenneth changed the face of media and has now moved into the world of venture capital. He will explain where he is seeing great opportunity for disruption and where he is putting his money.
See the full speaker and session lineup here.
“Building a profitable business in an area as creative and unpredictable as online content is not an easy task, especially if you want to retain some credibility,” said Mathew Ingram, senior writer for paidContent and chair of paidContent Live. “At paidContent Live, we’ll dig into emerging models that are shaping the evolution of media.”
All attendees will have access to an exclusive mapping session led by GigaOM Research analysts. Making Money off Mobile Media will explore how technology vendors and media companies are gaining revenue and market share with mobile media. Attendees will also receive a complimentary GigaOM Research Sector RoadMap report that explores the new, disruptive forces in technology that promise to reshape content personalization.
A limited number of tickets are still available. Follow @paidContent on Twitter (#pcLive) to stay up to date on speakers and sessions.
paidContent is a global news site that provides insight and analysis on the future of media and digital content for decision-makers in media, entertainment, publishing, advertising, marketing, mobile and technology. We enable readers to understand major disruptions that are creating new opportunities in digital media. Our signature event, paidContent Live, examines the innovations, companies and people transforming the industry. paidContent was acquired by GigaOM in 2012.
Founded in 2006, GigaOM is the leading global source of analysis on emerging technologies. Our news, research and events provide deep insight on the companies, people and trends disrupting technology and media.