HGTV HOME Plant Collection Launches Nationwide

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Expanded Expressions™ Annuals Collection Features 23 Decorative Mixes for Container and Accent Gardening

HGTV HOME Plant Collection Purple Genius

HGTV HOME Plant Collection Purple Genius

“The expanded Expressions Annuals Collection offers consumers a fresh take on gardening solutions and showcases the smart and stylish plant products offered in the HGTV HOME Plant Collection,” said Ron Feinbaum, general manager, consumer products, HGTV.

The HGTV HOME™ Plant Collection is now available nationwide at retail locations across the U.S. and in Canada and features an expanded Expressions™ Annuals Collection. The innovative collection includes 23 solution based, pre-selected annuals mixes that have been coordinated to make container plant selection easy for consumers. HGTV, a leading home and lifestyle brand, and Agricola Management Group, developed the expanded annuals collection.

The Expressions™ Annuals Collection dovetails perfectly with the popularity of container gardening that feature thriller, spiller and filler plants for coordinated height, eye appeal and compatible growth. HGTV and Agricola have created consumer-friendly, pre-selected annual mixes that take the guesswork out of which plants go best together in a given container. The Collection also features of range of accent plants for each mix. It’s a whole new way to shop for plants.

By pre-selecting complementary annuals for the container garden and hanging basket mixes, HGTV and Agricola performed the planning and plant coordination for the consumer. Customers simply select their favorite Expressions mix, buy the components that are pre-selected to go together and the mixes will look beautiful and grow well with proper care for the entire season.

“The expanded Expressions Annuals Collection offers consumers a fresh take on gardening solutions and showcases the smart and stylish plant products offered in the HGTV HOME Plant Collection,” said Ron Feinbaum, general manager, consumer products, HGTV. “Consumers also have the benefit of HGTV Know How!—the plant care tips, landscaping inspiration and gardening ideas featured on the products, online and in stores.”

Expressions™ Annuals feature six separate collections – Confetti Craze™, Friendly Fusions™, Sassy Sweethearts™, Big & Bold™, Pop-N-Polish™ Petunias and Chic Black & White™ – available in gallons, decorative containers or hanging baskets and also as individual components in quarts.

Confetti Craze™
Confetti Craze™ mini-petunias offer a burst of brilliant color variety, thrive in full sun and constantly produce new blooms without deadheading. The varieties are low-maintenance and attract birds, butterflies and hummingbirds. The Confetti Craze™ varieties include Tropical Blowout™, Bold Primary™, Sunset Paradise™, Tutti Frutti Frolic™ and Color Parade™.

Friendly Fusions™
Friendly Fusions™ feature long lasting flowers, hardiness and a pop of color that’s great at front doors. The mixes include petunias, mini-petunias, showy and heat-tolerant verbena, hardy euphorbia, sweet potato vine and white-flowered bacopa. The colorful combos provide instant curb appeal, thrive in full to part sun and attract butterflies. The Friendly Fusions™ varieties include Orange Bliss™, Glow Yellow™, Purple Genius™, Lavender Sweet Tart™, Raspberry Raven™ and Savvy Sunshine™.

Sassy Sweethearts™
Sassy Sweethearts™ love full sun and offer high heat tolerance, making them ideal choices for patio pots and container gardens. Sassy Sweethearts™ mixes feature geraniums, petunias, mini-petunias, hardy euphorbia, sweet potato vines, showy verbena and aromatic artemisia. The Sassy Sweethearts™ varieties include Red Sparkle™, Pink Flirt™, Fashionable Fuchsia™, Pink Kiss™, Purple Passion™ and Fuchsia Flame™.

Big & Bold™
Big & Bold™ features large flowers for instant curb appeal and they perform well in full to part sun. The Dahlias in the mix are tubers so gardeners can dig up the roots after flowering and store for replanting the following spring. Big & Bold™ mixes contain ivy geraniums, petunias, dahlias and starry-flowered bidens. The Big & Bold™ varieties include Gorgeous Gold™, Brilliant Burgundy™ and Plush Pink™.

Pop-N-Polish™ Petunias
Pop-N-Polish™ Petunias are proven sun and heat-tolerant petunia varieties bred to produce blooms in both spring and summer. These superior petunias are popular “spillers” for container gardens and hanging baskets. The three Pop-N-Polish™ Petunia varieties include Electric Violet™, White Merlot™ and Fuchsia Queen™.

Chic Black & White™
Chic Black & White™ mixes are proven, tested mixes that feature the of-the-moment color palette of soft blacks and whites, which is on trend for Spring 2013. Chic Black & White™ mixes feature hardy euphorbia, silver-colored sunflowers, showy verbena, black petunias, white bacopa and aromatic artemisia. The three Black & White™ mixes include Black Magic, Midnight White™ and Black Tie Affair™.

Beginning this spring in the full launch, the HGTV HOME Plant Collection will be available at retailers and independent garden centers nationwide. For additional information on where to purchase plants and products from the HGTV HOME Plant Collection, visit http://www.hgtvhomeplants.com and click on ‘Find a Retailer’.

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About HGTV
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to http://www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).

About Agricola Management Group
Agricola Management Group is the team bringing the HGTV HOME Plant Collection to market in partnership with HGTV. As the exclusive licensee for live goods, seed, sod, soil and other Plant Collection branded products, Agricola is responsible for the development, oversight, marketing and execution of the program. This spring, over 850 retailers nationwide and in Canada will carry the expanding line of plants and related products. There is room for additional retailers who appreciate the value of partnering with HGTV brand appeal, merchandising and marketing support. For more information, contact Agricola Management Group at 855.DIG.HGTV (855.344.4488) or info(at)agricolamanagement(dot)com.

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