Brookstone Launches Popular New Gadget for Mother's Day

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SleepPhones makes its debut in Brookstone stores nationwide this spring.

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SleepPhones is debuting nationwide in Brookstone stores and on this spring, just in time for Mother’s Day.

Constantly on-the-go, juggling a career and family and putting everyone before themselves, many mothers have a hard time unwinding at the end of the day. SleepPhones is just what moms need this year so they can relax and drift into dreamland easily.

SleepPhones is a patented headband with built-in speakers that enable the user to fall asleep easily and comfortably. Unlike bulky headphones and irritating ear buds that can be painful and fall out, SleepPhones use ultra-thin speakers sewn into a soft, warm fleece headband. Brookstone will be selling the stylish and comfortable SleepPhones in lavender for $49.95 in stores and on

About 50 to 70 million men and women in America suffer from sleep or wakefulness disorders and research suggests that certain sounds like white noise, sounds of nature or even favorite tunes can help us fall asleep gently*.

When lack of sleep became a personal issue for SleepPhones inventor, Wei-Shin Lai, M.D., she knew she needed to create a solution other than habit-forming pills. A mother herself, Dr. Lai understands the importance of sleep, especially when you have a family to take care of.

"Users tell us that they can listen to their favorite music, an audio book or binaural beats technology sounds that can make getting to sleep comfortable, convenient and extremely easy," said Dr. Lai.

SleepPhones will be available in Brookstone stores nationwide for $49.99 in lavender.

About AcousticSheep LLC

Founded in 2007, AcousticSheep LLC manufactures and markets SleepPhones® and RunPhones®, innovative headphones with thin padded speakers sewn in soft comfortable headbands. Invented by Wei-Shin Lai, M.D., CEO, and her husband, Jason Wolfe, Chief Technology Officer, patented SleepPhones are specifically designed to help promote sound sleep and an aid in overcoming insomnia and second-hand snoring. RunPhones were introduced in 2010 to provide a solution for runners whose ear buds frequently fall out and to wick away perspiration. Both products have received significant praise from the media, are available in 50 countries around the world and sales continue to exceeded expectations. Headquartered in Bellefonte, PA, AcousticSheep has maintained strong standards of environmental and social responsibility in both manufacturing and company operations since its inception. For more information about the company, please visit

About Brookstone

Brookstone is an innovative product development company and multichannel lifestyle retailer. Brookstone operates more than 250 stores nationwide and in Puerto Rico. Located in high-traffic shopping malls and airports, the stores feature unique and innovative consumer products. Brookstone also operates an e-commerce business that includes the Brookstone catalog and Fans of Brookstone are encouraged to Like Brookstone on Facebook, follow on Twitter and The Fancy, and pin on Pinterest.

*Institute of Medicine

EDITOR’S NOTE: For more information about SleepPhones or to arrange an interview, please contact Nancy Trent or Pamela Wadler at (212) 966-0024 or pam(at)trentandcompany(dot)com.

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Pamela Wadler
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