DoublePositive Innovates Lead Generation on the Mobile Web; Formally Releases ReadyForMyQuote

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ReadyForMyQuote is a proprietary consumer-facing call portal serving DoublePositive’s most popular business categories: Auto, Home, Life, Home Security, Cable/TV Satellite, Pest Control, Moving, and Self Storage. It’s a great way to connect consumers directly with advertisers via the mobile web while saving time and money.

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DoublePositive: Performance-based online marketing

Via the mobile web, DoublePositive is creating new opportunities for lead generators.

Performance-based marketing company DoublePositive today announced the release of ReadyForMyQuote, a new mobile pay-per-call portal designed to help consumers find and buy a product or service quickly, over the phone. ReadyForMyQuote’s early successes are building momentum for clients in the insurance, home services and security industries.

“We’re already delivering over 250,000 calls to our clients each month,” said JT Benton, Vice President of Mobile Marketing. “Calls from consumers are generated by leveraging millions of impressions on the mobile web targeted to specific audiences. The initial response has been incredible.”

DoublePositive’s mobile division is creating new opportunities for lead generators. “For years, the performance markets have been hamstrung by affiliate marketers selling shared leads and, in many cases, fraudulent records. DoublePositive is changing that,” said Benton. “We buy into the mobile impression base at the top of the funnel and deliver calls from net-new interested consumers directly to our advertiser partners. All leads are exclusive, and all campaigns run at a 100 percent contact rate.”

Industry leaders point to DoublePositive’s development as pioneering and timely, as lead generators are under pressure to innovate. Jay Weintraub, President, Leadscon Media Group, points to the cost-per-action format and securing new inventory as the key utilities of DoublePositive’s new product: “This launch is timely considering the consumer shift to mobile. ReadyForMyQuote's ability to easily connect mobile consumers and businesses is valuable. Given DoublePositive’s track record, I am excited for their launch of an owned and operated product offering advertisers a mobile opportunity – at the bottom of the funnel – from a company they trust.”

Advertisers looking to leverage ReadyForMyQuote are encouraged to visit DoublePositive’s website for more information: http://www.doublepositive.com/readyformyquote/.

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Jodi Swartz
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