ACCESS Destination Services Hosts City-wide Dallas Rebranding Party

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ACCESS Destination Services recently assisted in coordinating the brand launch of the City of Dallas at a community-wide event.

This was an important day for the city and its citizens, and we were there to ensure it was a memorable success.

ACCESS Destination Services recently assisted in coordinating the brand launch of the City of Dallas at a community-wide event. Mayor Mike Rawlings and the Dallas Convention & Visitors Bureau unveiled the city’s new branding campaign at AT&T Plaza at Victory Park late last month.

“We were honored to be chosen to help manage this spectacular event,” says Jeff Davis, Partner, ACCESS Destination Services - Texas. “It was an important day for the city and its citizens, and we were there to ensure it was a memorable success.”

The launch debuted the new brand developed by the Dallas CVB and Dallas-based TracyLocke, with the help of thousands of residents and visitors. Last September the organizations engaged residents in dialogue about the city called "Sway the Conversation." Those responses, plus eight months of local and visitor research, helped produce the city’s new logo and tagline, "Big Things Happen Here," introduced in October. The Dallas BIG Celebration continues the conversation with a month-long social media contest giving residents an opportunity to win one-of-a-kind Dallas experiences.

"Dallas is a city of success because our residents have made it that way," said Philip Jones, president and CEO of the Dallas CVB in a statement. "The launch event for the new Dallas branding celebrates the people who have helped make this city great, and in the new campaign, you’ll see the big moments happening in all our lives brought to life."

Dallas’ BIG Celebration featured musical performances from local artists Professor D, Vocal Trash and DJ Michael Jerome. The family-friendly event also included food and giveaways.

The new brand campaign will focus on engaging residents as well as prospective visitors and meeting planners in ways that highlight Dallas as a top destination.

Founded in 1970, ACCESS Destination Services sets the standard for excellence in award-winning destination management services in North America. ACCESS is the single source for everything from creative program design and unique special event production, to transportation logistics, corporate social responsibility programs and recreational activities. With national reach and local expertise, ACCESS meets client objectives and exceeds expectations for corporate, incentive and association groups.

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Taya Paige
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