Atomic Wins "Best Branded Short-Form" Award and More

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Jordan Whitney Inc. and Telly Awards honor Atomic Direct with Three Awards.

At Atomic, it’s all about delivering results for our clients.

Brand DRTV Advertising Agency Atomic Direct received news that the Agency has won three awards for Kobalt Tools fall 2012 campaign, and Teho Tools spring 2012 campaign.

Jordan Whitney Inc. has awarded their annual “Best Branded Short-Form Presentation” Greensheet Award to Atomic Direct for its Kobalt Double-Drive Ratchet campaign. Atomic also won the “Best Hardware Infomercial” Greensheet Award for its work on the Teho Garden Maintenance Kit.

Along with the Greensheet Awards, Atomic has won a Telly for another short-form project for the Kobalt brand – their fall 2012 campaign for Kobalt’s Magnum Grip, self-adjusting pliers.

“At Atomic, it’s all about delivering results for our clients. So it’s an honor when organizations like Jordan Whitney and the Telly’s choose to recognize what we’ve done,” states Doug Garnett, President of Atomic Direct.

For Garnett, “The Brand Award may be the most exciting. In the right situation, product-based advertising like the Kobalt campaigns will build brand far faster than standard ‘brand advertising’.”

About Jordan Whitney
Located in Tustin, Calif. Jordan Whitney Inc. has monitored, ranked and critiqued DRTV commercials for over 17 years. The company serves as a research, consulting and publishing company within the DRTV world and maintains a library of over 60,000 individual infomercials and short-form spots (with additions made daily). View the JW Inc. website here:

About The Tellys
The Telly Awards honor excellence in film and video productions, groundbreaking online video content, and outstanding TV commercials and programs. It has become one of the most sought-after awards by industry leaders with over 12,000 entries from all 50 states, as well as five countries! For more information, visit the website at

About Atomic Direct
Based out of Portland, Oregon, Atomic Direct is an industry-leading full-service direct response marketing services and creative production agency. Visit the company online at: or read the blog:

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Cydni Anderson
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