“With Bonuses and Store Extras, we’ve introduced a new level of gamification into the Ibotta experience and widened the appeal of our app to consumers, retailers and brands alike,” says Ibotta’s CEO Bryan Leach.
Denver, Colorado (PRWEB) April 11, 2013
Ibotta, Inc., makers of one of the fastest growing mobile shopper technologies in the U.S., today launched a new version of its popular app for smartphone and tablet users.
The New Ibotta brings a playful new twist to grocery shopping by allowing users to participate in games and challenges based on what they buy, where they shop, and how much they spend. In addition to bragging rights, Ibotta users can now earn cash for completing Bonuses and unlocking new challenges. New Ibotta users start off with several Bonuses, including the Newbie, Steady Eddy, Friend Boost, April Showers and more. On the higher end, Walrus Bonus offers a payout of $150,000, to incentivize users to refer friends to Ibotta.
Ibotta’s Store Extras give CPG companies the ability to deliver offers that are earmarked for redemption in specific retailers, such as Walmart, Target, Kroger, Safeway, Walgreens, CVS, Publix, and 7-Eleven. These offers not only drive sales for Ibotta’s brand partners but also help influence the consumer’s decision of where to shop.
“With Bonuses and Store Extras, we’ve introduced a new level of gamification into the Ibotta experience and widened the appeal of our app to consumers, retailers and brands alike,” says Ibotta’s CEO Bryan Leach. “Combining fun and excitement with cash earning opportunities is a hallmark of our company, and we’re excited to be partnering with some of the world’s leading brands and retailers to bring this consumer experience to life.”
Ibotta continues to earn acclaim while rapidly building its user base, as evidenced by its reviews on the Apple App Store and Google Play. Ibotta has been featured by Google, and covered by multiple news outlets, including Good Morning America, U.S. News and World Report, TechCrunch, CNET, Progressive Grocer, and Shopper Marketing. Ibotta features offers on hundreds of leading brands and works with 8 of the 10 largest CPG companies in the world. Ibotta works at over 41 retailers nationwide, with more retailers joining Ibotta’s network each week.
Ibotta can be downloaded for free on the Apple App Store and Google Play.
Ibotta is a Silicon Valley-backed technology company that focuses on developing the world’s first brand engagement mobile applications. The company’s technology team has a proven track record of building mobile and web technologies that have enriched the lives of hundreds of millions of consumers while its senior management team has decades of experience working closely with the world’s leading brand companies and retailers.