Signbox Partners with Intel to Modernize the Cinema Experience

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Signbox Microsystems, a leading Asian digital signage solution provider, has partnered with Intel to bring scalability and style to Golden Village Cinemas' digital signage system.

"Through this digital signage system, Golden Village customers can now enjoy full HD movie trailers, animated e-posters and attention-grabbing advertising content," said Stuart Lakin, Business Development at Signbox.

Signbox Microsystems, a leading Asian digital signage solution provider, has partnered with Intel to bring scalability and style to Golden Village Cinemas' digital signage system.

The new digital signage system combines Signbox’s leading digital signage software with an Intel Atom processor and Intel OPS technology. It replaces traditional, out-dated movie collaterals, like paper posters, plastic box office and candy bar signage, and text lights that were previously used to attract customers to the cinemas.

"Through this digital signage system, Golden Village customers can now enjoy full HD movie trailers, animated e-posters and attention-grabbing advertising content," said Stuart Lakin, Business Development at Signbox.

The digital signage system delivers pioneering open pluggable specification (OPS) technology by Intel, which standardizes the design and development of digital signage devices and pluggable media players. This simplifies installation, ongoing usage and future upgrades to minimise costs.

The Intel Atom processor supports a high-definition digital signage network with clear graphics that can be easily updates and maintained.

“By partnering with Intel, Signbox was able to deliver a digital signage solution that was easy to manage and scalable, and allowed easy installation and maintenance,” said Lakin.

The centralized system, covering a network of 25 digital screens, has reduced total cost of ownership by 10 percent and lowered ongoing costs on reprinting and repositioning of movie posters.

"We thought of replacing our old system with the most modern digital signage system possible, which presented a more up-to-date, stylish way to attract moviegoers," said Justin Ng of Golden Village.

Golden Village has a long relationship with Signbox that started in 2004. As its digital signage partner, Signbox supplies and supports a complex network of digital signs, displaying everything from real-time session times, dynamic candy bar menus, and static and video e-posters across all Golden Village branches in Singapore.

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About Signbox Microsystems Pte Ltd

Signbox Microsystems is a world leader in digital signage solutions, bringing together revolutionary software to enhance the signage opportunities open to corporations and organisations. By giving customers the power to deploy and manage their digital signage network from the server through to the player, and regardless of the number of signage locations or distances between each, Signbox allows customers to communicate to a target audience in real time. Signbox partners with top technology companies such as Intel and IBM and has a long list of blue-chip reference customers. The company was founded in 2003 and is headquartered in Singapore.

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