the ability to make bid adjustments at ad group level instead of campaign level will become available sometime next month
(PRWEB UK) 12 April 2013
It has been reported in Webpronews.com that the ability to make bid adjustments at ad group level instead of campaign level will become available sometime next month. Group Product Manager, Bhanu Narasimhan, explains that the change will be most useful for those managing large scale campaigns, especially those who have found that “optimal bids for some keywords would require significantly different mobile bid adjustments within an enhanced campaign.” Enhanced campaign upgrades are expected to start happening automatically on July 22nd.
Managing a wealth of paid search campaigns for a variety of clients, the PPC department at SEO Positive regularly research the latest industry news and updates. Naturally the team were interested to hear of the development. Head of Paid Search, Evaldas Balcius, explains the implications.
“Having the ability to make bid adjustments at ad group level instead of just campaign level allows more control. It will help us to get the most from each client’s budget and hopefully help them see even better results. We’re looking forward to the introduction of these changes, it will be interesting to see the reaction they receive from both paid search advertisers and customers.”
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.