Cider & Other Fruit Wine Production in the UK Industry Market Research Report Now Updated by IBISWorld

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The Cider & Other Fruit Wine Production industry has undergone a revival since 2005 sparked by the Magners apple cider advertising campaign that saw cider became the hit of the summer, with sales soaring as a new generation of young, urban drinkers experienced the product for the first time. The industry is forecast to continue to perform strongly over the next five years to 2017-18 with producers using product innovations to continue tapping into the lucrative female drinking market, with pear and other fruit flavoured ciders expected to grow the strongest.

IBISWorld industry market research
The industry grows rapidly as product innovations encourage new consumers.

The Cider & Other Fruit Wine Production industry has undergone a revival since 2005. Cider was previously viewed as the drink of choice for underage youths, elderly farmers and the downtrodden, but cider producers have reinvented the product's image to appeal to a new generation of cider drinkers. Irish beverage producer C&C Group, which promoted its Magners apple cider with an expensive advertising campaign, sparked this trend. During 2006, cider became the hit of the summer, with sales soaring as a new generation of young, urban drinkers experienced the product for the first time.

According to IBISWorld industry analyst Steven Connell, “the industry has continued to outperform other alcoholic beverages over the past five years, driven by product innovations, new producers entering the industry, heavy investment into advertising and promotions and increasing premiumisation”. The industry is expected to record moderate growth of 2.8% in 2012-13, with the poor economic outlook and wetter than average weather weighing on sales. During the five years through 2012-13, IBISWorld expects industry revenue will increase at an annualised 4.9% to reach £1.48 billion.

The industry is forecast to perform strongly over the next five years through 2017-18. Producers will continue innovating, with pear and other fruit flavoured ciders expected to grow the strongest. Smaller independent producers are expected to benefit from strengthening demand for premium cider and perry. Growth is expected to moderate in the long term as cider loses its trendy edge compared with other alcoholic beverages and discretionary spending weakens. Private labels will increase their share of the market, while government efforts to tackle underage drinking and other social problems caused by drinking could result in higher taxes and duties on cider. Connell adds, “continuing to tap into the lucrative female drinking market appears the industry's best long-term driver of growth."

The Cider & Other Fruit Wine Production industry displays a medium level of market share concentration, with the top three players accounting for over 40% of industry revenue. Major companies include Heineken UK, Aston Manor Brewery and C&C Group. During the last five years, concentration has decreased as new competitors entered the industry and demand for independent cider grew.

For more information on the Cider & Other Fruit Wine Production industry, including latest industry trends, statistics, analysis and market share information, purchase the full report from IBISWorld, the nation’s largest publisher of industry research.

IBISWorld industry Report Key Topics

Firms in this industry produce cider from cider apples and other ingredients. The industry also covers the production of pear cider and ciders flavoured with other fruits.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalisation & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on many UK industries. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in London, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.co.uk or call (020) 3008 6568.

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Gavin Smith
IBISWorld
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