Our shopping network reaches 80 million U.S. households, so if this campaign helps save even one life, we will have used our platform for reaching women and their families effectively
KNOXVILLE, Tenn. (PRWEB) April 12, 2013
During the month of February, Jewelry Television® raised a staggering $80,000 for the American Heart Association’s Go Red For Women® movement. JTV designated February “Love Your Heart” month and launched a comprehensive multimedia campaign aimed at raising awareness and educating viewers about the risks of heart disease.
“We were pleased with the outstanding number of donations from JTV customers and employees contributed to the Go Red For Women movement,” said Tim Matthews, CEO of JTV. “Our shopping network reaches 80 million U.S. households, so if this campaign helps save even one life, we will have used our platform for reaching women and their families effectively.”
Through this initiative and the success of this year’s campaign, JTV developed a strong relationship with the American Heart Association. The company plans to support the Go Red movement on an ongoing basis. JTV’s customer base is 90 percent female, and heart disease is the number one killer of women 20 years and older in the U.S., so women are a central focus for both Go Red For Women and JTV.
“We’re thankful for Jewelry Television’s support of Go Red For Women and we appreciate their participation in the collective fight against women’s No. 1 killer,” said Ron W. Haddock, chairman of the board of the American Heart Association. “The funds raised through their campaign directly impact the lives of mothers, sisters, daughters and friends who are affected by heart disease each and every day.”
“We are very thankful for the support of our loyal customers and employees,” said Jill Johnson, vice president of marketing for JTV. “The American Heart Association is the perfect fit for us. We’re already discussing how we can do more to advance the mission of the Go Red For Women movement in 2014 and beyond.”
For more information, please visit http://www.jtv.com.
About Jewelry Television®
Jewelry Television® is the only interactive, multichannel shopping network that focuses exclusively on the sale of jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, seven days a week, to more than 80 million unique households in the U.S. Jewelry Television® was recently ranked the 13th largest retailer of jewelry in the U.S. by National Jeweler. JTV.com is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010. For more information, please visit http://www.jtv.com.