Exclusive Charoite Gem Collection Launching at The Jewellery Channel

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Featuring the exquisite and rare gemstone known as Charoite, jewellery enthusiasts are soon to be thrilled by TJC’s updated collection.

The Jewellery Channel
We are proud to be adding Charoite to our extensive gemstone collection, and pleased to once again be able to offer our customers something interesting and unusual to add to their jewellery collection

On April 19, The Jewellery Channel (TJC) is unveiling an exceptional range of finely crafted items with unforgettably unusual Charoite gems at centre-stage.

Named after the only place in the world where it is found, the Charo River Valley in Siberia, Russia, the mineral Charoite stands out for being one of the few gemstones that is so utterly distinctive in its colouration and intricate swirling patterns that it can be confidently identified by even a gemmologist on sight alone – it presents a wonderful array of lavender to dark purple hues and has a gorgeous pearly lustre.

First found in the 1940's, in Russia Charoite is locally called the "Lilac Stone". It was only introduced to the Western marketplace as late as the 1970's, which means not only is this gemstone highly rare, it is also an exciting relative newcomer to jewellery adornments.

Already known for offering the world’s largest collection of gems, jewellery connoisseurs are sure to be captivated by TJC’s updated range of beautifully designed merchandise featuring Charoite. Shoppers will also undoubtedly be delighted by the affordable prices - on both The Jewellery Channel website and their TV shopping channels, the value for money on offer will leave enthusiasts spoilt for choice.

In addition to its stunning and unusual appeal, Charoite is also believed to bring numerous health and wellbeing benefits. The gem is said to be a ‘soul’ stone with strong physical and emotional healing energies. It is believed to be highly effective at helping the wearer overcome their fears and compulsions, as well as lifting energy levels when the body is exhausted. Charoite is further thought to aid in regulating blood pressure and promoting deep sleep, along with inducing transformative dreams.

TJC’s soon-to-be-unveiled collection of jewellery featuring Charoite will offer something special to suit every taste and budget. An example of their exciting upcoming stock is a lovely pair of Charoite earrings in Platinum Overlay Sterling Silver for just £19.99.

In addition, discerning shoppers can choose a Charoite and Amethyst Pendant with Chain in Platinum Overlay Sterling Silver or a Charoite and Diamond Ring in Gold Overlay Sterling Silver, each retailing for only £29.99. The Charoite and Amethyst Ring in Platinum Overlay Sterling Silver is also not to be missed, and it can be had for a mere £39.99.

TJC’s website not only offers brilliant value for money, it allows shoppers to find their ideal jewellery item with ease, using convenient tick-box search criteria such as category (earrings, pendant etc.), price range, carat weight and metal setting.

CEO of The Jewellery Channel, Sri Burugapalli, commented on the unveiling of their new Charoite offering: “This particular gem is sure to impress collectors - its remarkable swirling patterns and glorious colours are uniquely captivating, and because it is not found in abundance it is prized as being exclusively rare. We are proud to be adding Charoite to our extensive gemstone collection, and pleased to once again be able to offer our customers something interesting and unusual to add to their jewellery collection.”

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Mike Wall
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